‘Direct Consumer Engagement’ posts
NGI Consumer-Facing Application Strategy
Posted by Marc Osofsky on 10 Jan 2008
NGI is the new platform for Direct Consumer Engagement. Companies need to develop a Consumer-facing Application Strategy. – Forward thinking buyers realize the Internet channel is a primary concern Strategic business backlogs and Internet application backlogs are linked permanently New types of internet-enabled applications Communities with user involvement Higher expectations from users for opportunities to | View post »
Engage Consumers Across the Product Lifecycle
Posted by Marc Osofsky on 10 Jan 2008
Engage Customers Across the Product Lifecycle Customers will participate in meaningful ways if you let them – Product Development Phase Collaboration between beta customers and product mgt teams Test new product concepts Test potential product features Test potential on-line extensions to existing products Test adoption of product offerings – Product Launch Phase Sell Products and | View post »
NGI Direct Consumer Engagement Themes
Posted by Marc Osofsky on 10 Jan 2008
Companies are beginning to survey the landscape for Direct Consumer Engagement themes. – Invite Your Customers Behind the Firewall Connect product development, marketing and brand management directly to product users Open up, let product development people blog / wiki and allow consumers to see, comment, etc. There is a conversation out there about your product | View post »
Understand NGI Media Adoption by Demographic
Posted by Marc Osofsky on 10 Jan 2008
NGI marketers must understand demographic preferences. Consumer Media Adoption is Moving Online Consumers are rapidly adopting Emerging Media products and services, newer platforms will dominate as adoption grows Younger audiences are adopting emerging media channels Over time, the today’s emerging channels will dominate the market link to image
Next Generation Internet (NGI) Direct Consumer Engagement
Posted by Marc Osofsky on 10 Jan 2008
Traditional marketing campaings follow a hunting, bagging, and tagging motif that offers little meaningful engagement with customers, incurs large expsnses, and provides incomplete campaign tracking data for the marketer. Tradition Marketing Campaign Elements: – Target Segments – Blast Stimuli – Stamp Impressions – Capture Eyeballs – Modify Behavior Next Generation Internet (NGI) market campains provide | View post »
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