‘Designing Customer-Facing Applications’ posts

iPhone MMS prototype screencast

Posted by Optaros on 16 Mar 2009

Optaros has strong experience and background in building rich internet applications.  With the iPhone, there is a platform on which we can leverage our experiences in usability and interactivity to build superior applications for our clients – and their demanding user communities – and helping our clients address the multi-channel challenge in an interactive and | View post »

Designing for the Social Web

Posted by Optaros on 10 Nov 2008

When the World Wide Web first hit popular consciousness, the major challenge for designers was to understand that the web wasn’t print. The conventions, patterns, and approaches that traditional design had prepared them to rely on were no longer valid, and they needed to develop new conventions for the new medium. Similar challenges emerged as | View post »

Website Application Design – Milkshake Usability Part 2

Posted by Optaros on 08 Jul 2008

  The example in Part 1 shows how studying your audience from a broad perspective can reveal some unexpected aspects to the problem and point to previously unexpected solutions. So, you ask, how does this translate to my decidedly non-milkshake-selling business? The lessons learned here map surprisingly well to situations where simply challenging assumptions early | View post »

Website Application Design – Milkshake Usability Part 1

Posted by Optaros on 08 Jul 2008

    Usability and milkshakes: Need to sell more widgets? To answer this question the first challenge is to know why your customers want to buy them. Don’t assume you already know.     In the book, The Innovator’s Solution, the brilliant team of Clayton Christensen and Michael Raynor recount the illuminating story of a | View post »

Optaros at SugarCON 2008

Posted by Optaros on 12 Feb 2008

I spent the Wednesday – Friday last week at the SugarCON conference in San Jose. Overall, I found it a good event with relevant and entertaining speakers, topics, and lots of opportunities to hook up both with the SugarCRM team and other players in that eco-system: – SugarCRM CEO John Roberts illustrated the SugarCRM success | View post »

Practicing UX at a Company Where the User is King

Posted by Marc Osofsky on 10 Jan 2008

Although all web services companies say the user is king, and set out to design web applications with the user in mind, the end result doesn’t always reflect that intent. Ironically, even after a successfully validated design is completed, one of the inhibiting factors that sometimes contributes to the missed end result, can be the | View post »

Close

Contact Us