‘Design’ posts

Ecommerce Solution – ROI of RIA in ecommerce

Posted by Optaros on 13 Mar 2008

Rich Internet Application capabilities, such as whiz-bang Flash and AJAX capabilities do look cool. But do they attract return on investment for ecommerce solutions? Do they drive up conversion, average order size or deter abandonment? There does not seem to be definitive A/B testing consensus to prove it, but some RIA capabilities do seem to | View post »

From requirements to a designed UI in 5 too-short days!

Posted by Optaros on 30 Jan 2008

When Swisscom Mobile challenged our Zurich team to design a total overhaul of the Labs public beta website in just 4.5 working days, some said that it couldn’t be done. And they were right – it took 5 days! This project proved the value of two things we pride ourselves on at Optaros: methodology and | View post »

User Experience IS the Difference

Posted by Optaros on 10 Jan 2008

Excellence in User Experience Design is a key differentiating factor when selecting a professional services firm to deliver solutions for your company. Purely technical solutions are fast becoming commoditized. For the same cost, many top firms can deliver something that meets your basic operational needs. One difference will be whether you end up with something | View post »

Enterprise Applications Need Design

Posted by Optaros on 10 Jan 2008

Enterprise applications often get overlooked when it comes time to spend energy on creating an effective interface. There are real benefits to delivering an intuitive interface for an enterprise application and real penalties to be paid for having a poor one. As the commercial consumer software world increasingly awakens to the need to provide intuitive | View post »

What kind of community?

Posted by John Eckman on 10 Jan 2008

One of the basic challenges in creating online communities involves getting beyond the idea that all communities are alike. Communities have cultures, and those cultures evolve essentially out of the behavior of the community inhabitants. This doesn't mean, however, that you have no control over what kind of community you create. And I don't mean | View post »

Blurring the Browser/Desktop Boundary: Mozilla Prism, Adobe AIR

Posted by John Eckman on 10 Jan 2008

Perhaps it was inevitable. Given that ajax and flash enabled the creation of web-based experiences which look and feel like desktop applications, and given that dekstop applications increasingly rely on data and interaction from the Internet, the two worlds are becoming difficult to tell apart. Is iTunes a desktop application or a web application? It's | View post »

Has technology finally caught up with design?

Posted by Optaros on 10 Jan 2008

Since the inception of web design, visual designers have been constrained by many restrictions like limited color palette, jagged-edge fonts, low resolution screens and developers saying “no way, forget it, no curved corners!” Not any more… That world is fading as quickly as your analogue TV into history. Designers and clients can expect far more | View post »

Time to update your Online Banking site?

Posted by Optaros on 10 Jan 2008

Overview: The exciting news is that the world of banking and investing has made some lots of exciting developments over the past few years. Competition is hot in gaining market share in the retail banking space but even more so in long-term investments space. Whether your customers are active traders, long-term investors or even just | View post »

Icons: Does your site need them?

Posted by Marc Osofsky on 10 Jan 2008

Icons are a great addition to many sites. Whether it be a drop-down arrow or a shopping cart icon, they will add a positive visual language to the overall site experience. The challenge is knowing where and when to use them appropriately. When you are transitioning from business requirements into wireframes, your visual designer will | View post »

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