‘Demographics’ posts

Website Application Design – Milkshake Usability Part 1

Posted by Optaros on 08 Jul 2008

Usability and milkshakes: Need to sell more widgets? To answer this question the first challenge is to know why your customers want to buy them. Don’t assume you already know. In the book, The Innovator’s Solution, the brilliant team of Clayton Christensen and Michael Raynor recount the illuminating story of a | View post »

Marketing to Women? Don't Ignore the Blogosphere

Posted by John Eckman on 18 Apr 2008

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. That’s the message of the BlogHer | Compass Partners 2008 Social Media Benchmark Study, based on a presentation | View post »

Understand NGI Media Adoption by Demographic

Posted by Marc Osofsky on 10 Jan 2008

NGI marketers must understand demographic preferences. Consumer Media Adoption is Moving Online Consumers are rapidly adopting Emerging Media products and services, newer platforms will dominate as adoption grows Younger audiences are adopting emerging media channels Over time, the today’s emerging channels will dominate the market link to image