‘Customer Relationship Management’ posts

Open Source Year 2008 in Review: More Adoption, Success, Innovation, and Alternatives

Posted by Optaros on 21 Dec 2008

2008 was an important year for Open Source and a successful one in addition. We have seen more adoption, more commercial success, more innovation, more collaboration and more options for the IT buyer. And it’s not the end, more success is still to come. The following paragraphs are summarizing what we have seen in the | View post »

Open Source Catalogue 2009 generates high interest and confirms the relevance of Open Source for Enterprises

Posted by Optaros on 06 Dec 2008

One week ago we published the “Open Source Katalog 2009“ for our German language audiences. And we are really excited about the enormous echo that this offline version of our online resource “Enterprise Open Source Directory” (EOS) generated. In few days almost 5’000 copies were downloaded and the press in both Switzerland and Germany was | View post »

SugarCRM consultant Optaros is practicing what we preach

Posted by Optaros on 14 Nov 2008

Download a case study of our SugarCRM deployment at the State of Vaud. Today we announced, with SugarCRM, Optaros’ implementation of SugarCRM. As we have already implemented a number of CRM solutions based on SugarCRM for our clients, one might think “what took you so long to use it internally / eat your own dog | View post »

Open Source Business Intelligence with JasperReports – a major component in our assembled solutions

Posted by Optaros on 24 Oct 2008

In recent engagements, at State of Vaud and City of Lausanne, Optaros has successfully assembled JasperReports, to the overall solution delivered to the Customers, as main component for providing high performance and business oriented reporting. JasperReports, an open source business intelligence solution, provides a mature reporting engine, fast to implement and with many extension capabilities. | View post »

REFEN, an enterprise SugarCRM implementation

Posted by Optaros on 17 Sep 2008

REFEN is a component based assembly application, using SugarCRM as core component that has been designed, developed and Q/A tested in 10 weeks following OptAM methodology with a development team of 3-4 people. REFEN provides a web 2.0 interface for the work office department of the State of Vaud (Switzerland). The REFEN system: manages firms | View post »

Open Source CRM eGovernment success story

Posted by Optaros on 03 Sep 2008

In December 2007, Optaros delivered a first – Swiss enterprise scale – implementation of SugarCRM for the State of Vaud. The system, called REFEN, has been in production since begining of 2008. Today, a combined team of State and Optaros people is working on the upgrade of the initial release. REFEN evolutions clearly demonstrate the | View post »

Retail Customer Loyalty

Posted by Marc Osofsky on 08 Aug 2008

Ecommerce retailers that provide superior customer service can create a differentiator that will show significant and immediate impact to their bottom line. How are you separating yourself from your competitors in an online world that commoditizes everything? Establishing customer loyalty requires a concerted effort that should become a central strategy for all ecommerce retailers. With | View post »

Ecommerce Strategy – Customer Loyalty Basics

Posted by Marc Osofsky on 17 Jun 2008

Ecommerce success requires innovation and solid execution. The top question we get today regarding innovation is as follows: “We’ve done product ratings and reviews, what social shopping features should we implement in 2009?” To help our clients answer this question we developed the 2009 Social Ecommerce Guide The top question regarding execution is as follows: | View post »

What's wrong with CRM as we know it?

Posted by Optaros on 02 Jun 2008

For anyone familiar with the Web2.0 paradigm and its impact on user behavior, it should come as no surprise that CRM is also going through a major change. This change is primarily driven by two factors. the emerging social, collaborative web user the rapid technical advances such as web access ubiquity, broadband connections enabling rich | View post »

Optaros at SugarCON 2008

Posted by Optaros on 12 Feb 2008

I spent the Wednesday – Friday last week at the SugarCON conference in San Jose. Overall, I found it a good event with relevant and entertaining speakers, topics, and lots of opportunities to hook up both with the SugarCRM team and other players in that eco-system: – SugarCRM CEO John Roberts illustrated the SugarCRM success | View post »

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