‘CPG’ posts

Advertising Online 2 Application Views, the Online Ad Alternative

Posted by Marc Osofsky on 08 May 2008

The internet is now the #1 media channel at work and the #2 channel at home. Brands must effectively engage consumers online with content to remain relevant. But eye tracking studies and DoubleClick’s own data show that consumers have learned to ignore online ad real estate, no matter what type of ad (video, widget, flash) | View post »

Advertising Online #1 – Agencies vs. Ad-blockers, Who will Win?

Posted by Marc Osofsky on 02 May 2008

It appears that we humans are quite adaptable. In a relatively short time, nearly all of us have learned to ignore ads on the internet. The best way to prove this is through eye tracking studies that capture exactly what we are looking at on a web page. A great visual representation of this is | View post »

Direct Consumer Engagement

Posted by John Eckman on 10 Jan 2008

In Forrester Research's recently published Market Research Predictions for 2008, Brad Bortner argues that: Top brands will rein in the power of Web 2.0 and put communities to work. Leading companies like Oracle and HP have already built online communities that solicit customer involvement. These communities offer potent opportunities to embrace customer-driven innovation in product | View post »

Engage Consumers Across the Product Lifecycle

Posted by Marc Osofsky on 10 Jan 2008

Engage Customers Across the Product Lifecycle Customers will participate in meaningful ways if you let them – Product Development Phase Collaboration between beta customers and product mgt teams Test new product concepts Test potential product features Test potential on-line extensions to existing products Test adoption of product offerings – Product Launch Phase Sell Products and | View post »

NGI Direct Consumer Engagement Themes

Posted by Marc Osofsky on 10 Jan 2008

Companies are beginning to survey the landscape for Direct Consumer Engagement themes. – Invite Your Customers Behind the Firewall Connect product development, marketing and brand management directly to product users Open up, let product development people blog / wiki and allow consumers to see, comment, etc. There is a conversation out there about your product | View post »

Understand NGI Media Adoption by Demographic

Posted by Marc Osofsky on 10 Jan 2008

NGI marketers must understand demographic preferences. Consumer Media Adoption is Moving Online Consumers are rapidly adopting Emerging Media products and services, newer platforms will dominate as adoption grows Younger audiences are adopting emerging media channels Over time, the today’s emerging channels will dominate the market link to image

Next Generation Internet (NGI) Direct Consumer Engagement

Posted by Marc Osofsky on 10 Jan 2008

Traditional marketing campaings follow a hunting, bagging, and tagging motif that offers little meaningful engagement with customers, incurs large expsnses, and provides incomplete campaign tracking data for the marketer. Tradition Marketing Campaign Elements: – Target Segments – Blast Stimuli – Stamp Impressions – Capture Eyeballs – Modify Behavior Next Generation Internet (NGI) market campains provide | View post »

Unsophisticated digital glue

Posted by Marc Osofsky on 27 Dec 2007

Harvard Business School Professor Andrew McAfee, who originally popularized the "Enterprise 2.0" label (see "Enterprise 2.0: The Dawn of Emergent Collaboration") recently blogged about the role of simplicity in enterprise knowledge management and collaboration efforts. In a post titled "Warning: This Post is Not About the Interesting Stuff," McAfee juxtaposes two different kinds of technology | View post »

Open Innovation

Posted by Marc Osofsky on 13 Dec 2007

Many consumer product and service companies are looking for ways to accelerate new product introduction and increase the probability of successful product launches. A major part of the Next Generation Internet is the concept of openness – that your customers can now communicate their views on your company and product over the internet and reach | View post »

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