‘Corporate Websites’ posts

Why Communities Fail

Posted by John Eckman on 17 Jul 2008

Ben Worthen had an article the other day in the Wall Street Journal about the kinds of online communities companies are starting to build – “Why Most Online Communities Fail.” He provided some potentially disturbing statistics from a recent study: Thirty-five percent of the online communities studied have less than 100 members; less than 25% | View post »

Social Networking Identity Mapping, and Open Source

Posted by John Eckman on 10 Apr 2008

Although social network platforms have been increasingly open to application development, spurred by Facebook’s API and reinforced by the Open Social foundation, the approach has always been to enourage the development of applications inside the walls of the social network. As I’ve written before (“Open Social is a start but not the whole picture“), however, | View post »

Corporate Website 2.0 – Modernista – 1st Postmodern Website

Posted by Marc Osofsky on 01 Apr 2008

Modernista has launched a radical new website to visually demonstrate that your brand/company is now everywhere on the web and beyond your complete control. I applaud them for their radical approach at hammering home this key point. The concept is pretty simple. They use Flickr, Facebook and Wikipedia as content containers for their work, company | View post »

Next Generation Internet (NGI) Direct Consumer Engagement

Posted by Marc Osofsky on 10 Jan 2008

Traditional marketing campaings follow a hunting, bagging, and tagging motif that offers little meaningful engagement with customers, incurs large expsnses, and provides incomplete campaign tracking data for the marketer. Tradition Marketing Campaign Elements: – Target Segments – Blast Stimuli – Stamp Impressions – Capture Eyeballs – Modify Behavior Next Generation Internet (NGI) market campains provide | View post »

Time to update your Online Banking site?

Posted by Optaros on 10 Jan 2008

Overview: The exciting news is that the world of banking and investing has made some lots of exciting developments over the past few years. Competition is hot in gaining market share in the retail banking space but even more so in long-term investments space. Whether your customers are active traders, long-term investors or even just | View post »

Optaros.com – The New Corporate Website

Posted by Marc Osofsky on 09 Jan 2008

Welcome to our new website! This website is a living experiment to determine what a corporate website should be for a professional services firm in a Web 2.0 world. It is a time of significant change for corporate websites. The old paradigm of corporate marketing brochureware is clearly broken, but the new forms of interaction | View post »

What is a Web 2.0 Corporate Website?

Posted by Optaros on 14 Dec 2007

8 Principles for B2B Marketing 2.0 I, like many marketing folks that sell to other businesses, was faced with the following dilemma: Individuals’ expectations for online interactions are changing dramatically. So what was I going to do about it for our B2B business? Being the VP of Marketing at a Next Generation Internet consulting firm | View post »

Web 2.0 Corporate Website Solution

Posted by Marc Osofsky on 11 Dec 2007

Many companies are struggling with the best way to upgrade their corporate website presence to Web 2.0. The desire is to re-design the site to reflect a Web 2.0 aesthetic and incorporate new functionality such as RSS, blogs, podcasts, vodcasts, widgets and Rich Internat Application (RIA) functionality. We faced the same challenge and scoured the | View post »