‘Content Marketing’ posts

Will Hearst be able to rejuvenate the publishing industry with Skiff?

Posted by Jim Munz on 05 Dec 2009

“Skiff will offer publishers a way to participate across the full value chain, from shaping publication design to selling advertising to maintaining subscriber relationships, so that they can better control their destiny as e-reading expands.” said Kenneth A. Bronfin, president of Hearst Interactive Media. So just how does this work you might be asking your | View post »

Seth Godin, Acumen and the content marketing story it tells

Posted by Jim Munz on 02 Dec 2009

I received Seth Godin’s daily update, as I do every morning, and it jumped out at me as an interesting content marketing approach. So instead of sending out preview copies of his new book “Linchpin” to the usual industry suspects he is offering people who receive his daily feed the opportunity to get a copy | View post »

Building Brands Online – IAB and Bain Report

Posted by Jim Munz on 01 Dec 2009

I’ve been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you | View post »

AOL ventures into a new content marketing landscape

Posted by Jim Munz on 30 Nov 2009

“Content is the one area on the Web that hasn’t seen the full potential. Hopefully, we will spark a revolution of people doing content at a different scale,” says Mr. Armstrong, a former advertising executive at Google. With this statement in a Wall Street Journal article AOL is showing what it hopes will be the | View post »

Social Media Creates Necessity for Content Marketing

Posted by Noreen Vincent on 14 Oct 2009

All marketers are trying to figure out how to solve the social media marketing puzzle. Some, such as American Express Open, have built their own; while many others, such as Visa Small Business, have attached themselves to one of the social networking monoliths. In both cases, regardless of how they’re attracting consumers, at the core | View post »

Calendar Marketing – the new email marketing for retailers

Posted by Marc Osofsky on 20 May 2009

Retailers use email to reach customers at their desktops to try and get them to return to the store to buy. The effectiveness of this tactic is on the decline, largely because: Consumers are deluged with email spam Every other retailer is using the same approach Email is often blocked in junk folders Email spam | View post »

Video Demo of Application Syndication with OView

Posted by Marc Osofsky on 16 Apr 2009

Video demos of the Patriots Calendar App are provided to help you understand what is available for the fan of the New England Patriots and how we are managing this cross channel/cross domain micro-experience through OView. The Fan Experience As a fan of the New England Patriots the Patriots Calendar App, built using the Event | View post »

Assembled Web vs. Siloed Web

Posted by Marc Osofsky on 22 Dec 2008

When talking about the internet, most companies we speak with still draw a picture with their websites in the center of the page, a big solid firewall above it and beyond that, the internet in “the cloud”. A customer, however, doesn’t see it this way at all.  They go online and experience all companies “in | View post »

Agencies vs. Ad-blockers, Who will Win?

Posted by Marc Osofsky on 02 May 2008

It appears that we humans are quite adaptable. In a relatively short time, nearly all of us have learned to ignore ads on the internet. The best way to prove this is through eye tracking studies that capture exactly what we are looking at on a web page. A great visual representation of this is | View post »

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