‘Content Marketing’ posts

Sweet Emotion: Encouraging Powerful Social Interactions

Posted by Kevin Carlson on 28 Jul 2011

We all know a Facebook friend or two that spouts on about undying love and affection for a significant other in the not-so-private forum of social media. Feeling free to express such emotion is a great thing. I will admit, though, that I have been tempted to hide such posters when the frequency of | View post »

The Difference Between You and a Media Company

Posted by John Eckman on 07 Jan 2011

(From ICanHazCheezburger) Sounds a bit like a lead-in to a joke, doesn’t it? Like the difference between you and a media company is that you haven’t laid off half your staff, or the difference is that the media company has likeable characters, or . . . Actually it’s a great blog post by Joe Pulizzi [...]

Neilson Study shows the right content could sell

Posted by Jim Munz on 16 Feb 2010

Nielsen asked more than 27,000 consumers across 52 countries, and the answer is a definite “maybe.” As expected, the vast majority (85%) prefer that free content remain free. Yet there are opportunities to be found in the details. This report shows that professionally produced content has a market online though, and one that if executed | View post »

The Future of Content is here

Posted by Jim Munz on 27 Jan 2010

This example of a Tablet version for Times Sports Illustrated that represents the future of content in my mind. This is a true multimedia experience that will be demanded by consumers not just on tablet devices but web sites, phones, and TV. The future is here are you ready for it?

Content Marketing and the New Apple Tablet

Posted by Jim Munz on 27 Jan 2010

While time will only tell if the tablet from Apple that is due to be introduced today will change publishing as described by the New York Times, WSJ and many others. What it means for marketers seems clear it will force you to create more compelling content campaigns that will call on you to incorporate | View post »

How Content Marketing, Harvard, Mapping Online Advertising: From Anxiety to Method discussion intersect

Posted by Jim Munz on 12 Jan 2010

“Instead of taking watching time as a measure of exposure, which is a substitute for audience attention, keyword advertising takes the language used in searches as a proxy for people’s interests, needs or cravings. In this context, the product that media (i.e. search engines) sell to advertisers is not the watching time of specific audiences, | View post »

10 Emerging Trends for Online Advertising and Content Marketing for 2010

Posted by Jim Munz on 24 Dec 2009

I believe these emerging trends in advertising and content marketing will change how we do business online well beyond 2010. The adoption of these trends may carry over into 2011 and some have already started to take shape.   1.     Real time = Real Opportunities. The digital advertising space will evolve quickly around real time | View post »

Advertisers paying for commercial Tweets?

Posted by Jim Munz on 14 Dec 2009

According to AdAge the Huffington Post has started offering marketers the ability to inject their own paid comments among reader comments and place paid Tweets among the live Twitter feeds the site assembles around news subjects and events. So while this is a content marketing strategy I must say it’s most likely going to backfire | View post »

With 200 million monthly users across its sites, CBS looks to control ad revenue

Posted by Jim Munz on 14 Dec 2009

CBS will immediately discontinue the use of third-party ad networks for display ads across all of its global sites. While they expect to lose some near term revenue the expectation is that they will more than make it up coming out of the recession. CBS hopes to increase it’s options for advertisers and bring more | View post »

Internet Marketing Online Advertising – Only 14% of People Click on Ads

Posted by Marc Osofsky on 11 Dec 2009

comScore released a bombshell at the iMedia Brand Summit, and yet not everyone has heard about it and the conclusions are striking.  Briefly:   comScore updated their “Natural Born Clickers” study and the main findings are shown in the chart below: Only 16% of internet users account for all clicks on display ads – down | View post »

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