‘content’ posts

The Difference Between You and a Media Company

Posted by John Eckman on 07 Jan 2011

(From ICanHazCheezburger) Sounds a bit like a lead-in to a joke, doesn’t it? Like the difference between you and a media company is that you haven’t laid off half your staff, or the difference is that the media company has likeable characters, or . . . Actually it’s a great blog post by Joe Pulizzi [...]

Gilbane Boston: Content as Strategic Social Object

Posted by John Eckman on 15 Nov 2010

Gilbane Conference Boston Although the Gilbane group has a different three Cs that I’m normally talking about (Content, Collaboration, and Customers rather than Content, Community, and Commerce) I’m looking forward to this year’s Gilbane Boston. I’ll be part of a panel in the “Colleagues and Collaboration” track, about Social Publishing: C5. Social Publishing: Strategic Content [...]

Is the Internet out of Ideas?

Posted by John Eckman on 05 Oct 2010

Photo by Alun Salt – http://www.flickr.com/photos/alun/253596595/ Last week Forrester Research published an update to their popular (and useful) Social Technographics report which showed that- depending on which pronouncements you read- seemed to indicate that online social activity had reached a plateau, or was even shrinking. Just a quick sample: PCWorld said: “This year, a smaller [...]

Ecommerce Trends – Content, Community, Commerce: Sears’ Shoes Experience

Posted by John Eckman on 27 Aug 2010

Today Sears announced the launch of a “new footwear experience” at sears.com/shoes.  It’s worth checking out as yet another example of a mainstream, multichannel retailer embracing what we’ve been calling the assembled web, both in terms of the convergence of content, community and commerce and in terms of the widely decentralized and distributed nature of | View post »

Nordstrom Conversation-focused Redesign

Posted by John Eckman on 24 Aug 2010

I’m absolutely loving the new Nordstrom.com, launched over the weekend. They’ve dramatically simplified navigation on the homepage, offering the user the choice of Department, Brand, or Conversation: The main content in the center offers a flash-driven set of vignettes, allowing the Nordstrom team the ability to set up editorially driven, fashion magazine style interactions which | View post »

The Future of Content is here

Posted by Jim Munz on 27 Jan 2010

This example of a Tablet version for Times Sports Illustrated that represents the future of content in my mind. This is a true multimedia experience that will be demanded by consumers not just on tablet devices but web sites, phones, and TV. The future is here are you ready for it?

AOL ventures into a new content marketing landscape

Posted by Jim Munz on 30 Nov 2009

“Content is the one area on the Web that hasn’t seen the full potential. Hopefully, we will spark a revolution of people doing content at a different scale,” says Mr. Armstrong, a former advertising executive at Google. With this statement in a Wall Street Journal article AOL is showing what it hopes will be the | View post »

Ecommerce Blogroll: Weekly Report November 4

Posted by Noreen Vincent on 04 Nov 2009

Today I am focusing my post on ecommerce blogs talking about the ecommerce platform Magento by Varien. As a Worldwide Enterprise Partner of Magento, my colleagues at Optaros are busy contributing to the Magento community and working with enterprise clients globally (from our offices in Germany, Switzerland, United Kingdom, and United States) to assemble ecommerce | View post »

It’s Not [Just] About Your Site: Managing Your Digital Footprint

Posted by John Eckman on 06 Oct 2009

One of the core aspects of the assembled web is the concept that brands and all companies need to think more broadly about their presence. It isn’t just their web site, or even their network of 10, 20, or 200 sites for various products, services, and brands. It’s about your digital footprint: the sum total [...]

The Assembled Web: Notes Toward a Manifesto

Posted by John Eckman on 22 Sep 2009

In the spirit of (and heavily inspired by) the original Cluetrain Manifesto and the recent 10th anniversary edition, I offer the following definition and 10 principles of what we at Optaros have been calling the Assembled Web. The Assembled Web is not experienced as a set of discrete web applications and sites, neatly separated from [...]

Show more »
Close

Contact Us