‘Community’ posts

Drupal communities at AIIM

Posted by John Eckman on 11 Oct 2010

Photo by galawebdesign – http://www.flickr.com/photos/galawebdesign/2315810343/in/pool-644862@N21/ It wasn’t so long ago that Drupalcon was in the upstairs rooms at the BCEC while AIIM met downstairs in the cavernous expo hall. The contrast between the suits and huge corporate sponsors at AIIM and the open source designer/developer culture of Drupalcon was pretty palpable that year, and the [...]

Social as a Layer: Sears’ Social Commerce Experience

Posted by John Eckman on 06 Oct 2010

Email Invite from Sears.com When I got the above email from Sears inviting me into a new social shopping experience, I hoped that they’d found a way to combine MySears and Sears.com together more contextually and pervasively, letting me move easily between the “get advice before you buy” approach of MySears.com (with its action verbs [...]

Ecommerce Trends – Content, Community, Commerce: Sears’ Shoes Experience

Posted by John Eckman on 27 Aug 2010

Today Sears announced the launch of a “new footwear experience” at sears.com/shoes.  It’s worth checking out as yet another example of a mainstream, multichannel retailer embracing what we’ve been calling the assembled web, both in terms of the convergence of content, community and commerce and in terms of the widely decentralized and distributed nature of | View post »

Nordstrom Conversation-focused Redesign

Posted by John Eckman on 24 Aug 2010

I’m absolutely loving the new Nordstrom.com, launched over the weekend. They’ve dramatically simplified navigation on the homepage, offering the user the choice of Department, Brand, or Conversation: The main content in the center offers a flash-driven set of vignettes, allowing the Nordstrom team the ability to set up editorially driven, fashion magazine style interactions which | View post »

Commerce and Community: Sears' Santa's Helper Promotion

Posted by John Eckman on 01 Dec 2009

MySears keeps doing great work with respect to the convergence of content, community and commerce. Take this holiday promotion, for example: It’s a smart combination of tactics. Users are encouraged to write reviews (which helps sell more products at Sears), and in exchange can both help a charity (Heroes at Home) and potentially win $750 | View post »

Ecommerce Blogroll: Weekly Report November 4

Posted by Noreen Vincent on 04 Nov 2009

Today I am focusing my post on ecommerce blogs talking about the ecommerce platform Magento by Varien. As a Worldwide Enterprise Partner of Magento, my colleagues at Optaros are busy contributing to the Magento community and working with enterprise clients globally (from our offices in Germany, Switzerland, United Kingdom, and United States) to assemble ecommerce | View post »

The Assembled Web: Notes Toward a Manifesto

Posted by John Eckman on 22 Sep 2009

In the spirit of (and heavily inspired by) the original Cluetrain Manifesto and the recent 10th anniversary edition, I offer the following definition and 10 principles of what we at Optaros have been calling the Assembled Web. The Assembled Web is not experienced as a set of discrete web applications and sites, neatly separated from [...]

Ecommerce Review: Crocs. The New Site on the Block.

Posted by Marc Osofsky on 01 Sep 2009

Crocs has launched a new site (http://www.crocs.com/) and I thought it would be interesting to take a look and talk a bit about what an ecommerce site looks like in 2009. Crocs is also a direct-to-consumer brand, and there is a lot of action in D2C ecommerce right now, so looking at this site with | View post »

Community versus Commerce: MySears or Yours?

Posted by John Eckman on 05 Aug 2009

I was excited last month to see a blog post on ReadWriteWeb about Sears and Kmart adopting OpenID. In that post, Frederic Lardinois writes: Users on Kmart’s and Sears’ web properties can now use their OpenID credentials to sign up and log in to these sites. MyKmart.com and MySears.com, which are both owned by the [...]

BuddyPress update: Video from WordCamp SanFrancisco

Posted by John Eckman on 05 Aug 2009

Video from WordCamp San Francisco featuring Andy Peatling, the creator of BuddyPress, showing how it can be themed, extended, and used: (via BuddyPress Developers Blog) Also interesting that they’re using the VideoPress framework (discussed here) to deliver the videos from WordCamp. Related: Social Networking on WordPress? Meet BuddyPress

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