‘Community’ posts

Customer Experience: Where Content, Commerce & Community Collide

Posted by Kevin Carlson on 07 Nov 2011

Three major components of today’s customer experience management efforts are the three “C”‘s:  Content, Community and Commerce.  It goes without saying that all three are important for success in today’s world of online commerce but all too many implementations are ineffective because they ignore an unspoken, and perhaps the most important “C”, the Convergence of each of these key areas. | View post »

Back to School: Leveraging Non-holiday Shopping Seasons

Posted by Kevin Carlson on 07 Sep 2011

All across the globe in recent weeks, students have been returning to school. Retail outlets and online shops have back-to-school | View post »

Don’t Replicate, Innovate!

Posted by Kevin Carlson on 24 Aug 2011

I was reading my usual batch of RSS feeds this morning and the normal smattering of topics were front and center: Mobile application development, social commerce, and f-commerce were everywhere. Again. And they should be! They are the hot topics of the day and everyone is busy trying to figure out exactly how these apply | View post »

Sweet Emotion: Encouraging Powerful Social Interactions

Posted by Kevin Carlson on 28 Jul 2011

We all know a Facebook friend or two that spouts on about undying love and affection for a significant other in the not-so-private forum of social media. Feeling free to express such emotion is a great thing. I will admit, though, that I have been tempted to hide such posters when the frequency of | View post »

Gamification: From Cars and Curriculum to Commerce

Posted by Kevin Carlson on 22 Jul 2011

Game mechanics have been a hot topic for some time now and the interest in properly applying game mechanics to create a loyal and expanding community continues to increase.   Gamification, or applying game mechanics and game thinking to engage and grow an audience,  isn’t only taking place in the online community.   In Sweden, | View post »

Finding Your Market’s Tempo

Posted by Kevin Carlson on 20 Jul 2011

Last night, I watched a documentary on the Foo Fighters called Back and Forth that chronicled the band’s journey from formation to present day. I’m a pretty big fan of the band and especially appreciate the energy and unique approach that Dave Grohl takes on things from songwriting to performance. At one point in the | View post »

Re-Humanizing the eCommerce Experience

Posted by Kevin Carlson on 12 Jul 2011

In a recent post on the not-so-newness of Social Commerce, I mentioned that the concepts making online commerce “social” have been around for years. Today I read a complementary post by Craig Donato that talks about the fuzziness of Social Commerce and what we all inherently know is true:  We trust our friends and are more likely | View post »

The Value of Social Currency

Posted by Kevin Carlson on 14 Jun 2011

During Sunday night’s final game of the NBA season, an American Express ad regarding Membership Rewards caught my eye. American Express, it seems, is calling their rewards program a “Social Currency”. To cut to the chase, Amex has created a … | View post »

Trust. Service. Focus. Innovation.

Posted by Kevin Carlson on 02 Jun 2011

In early May, as mentioned in a previous post on community, I was invited to attend the ShopSmart Summit at Consumer Reports headquarters in Yonkers. One of the highlights of the Summit was a keynote given by Jeff Bezos, CEO and … Continue reading →

Listen. Trust. Grow.

Posted by Kevin Carlson on 20 May 2011

Last week I was invited to attend the ShopSmart Summit, a conference produced by the publishers of ShopSmart, a Consumer Reports magazine. There were a number of guest speakers on the bill which definitely piqued my interest. The most notable … Continue reading →

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