‘commerce’ posts

The Problem with Time on Site

Posted by John Eckman on 16 Mar 2011

Time is Running Out (Photo by Andrea Zamboni, cc-by-nc license, http://www.flickr.com/photos/zamboniandrea/170324255/) In a previous post (Metaphors That Mislead Us: User, Audience, Visitor, Shopper?), I discussed the way in which the terms we use to describe the people who interact with our web-based applications can shape our thinking, encouraging some approaches and limiting or making others [...]

Metaphors That Mislead Us: User, Audience, Visitor, Shopper?

Posted by John Eckman on 14 Mar 2011

"I Am" photo by Allison Felus, cc-by (http://www.flickr.com/photos/wrestlingentropy/405308094/) The metaphors we use to describe digital technology end up misleading us. We attempt to understand new technologies by bringing the context of previous experiences and hoping to find relevant analogies, but those analogies often carry other unintended meanings and can obscure possibilities. For example, we think [...]

Ecommerce Trends – Content, Community, Commerce: Sears’ Shoes Experience

Posted by John Eckman on 27 Aug 2010

Today Sears announced the launch of a “new footwear experience” at sears.com/shoes.  It’s worth checking out as yet another example of a mainstream, multichannel retailer embracing what we’ve been calling the assembled web, both in terms of the convergence of content, community and commerce and in terms of the widely decentralized and distributed nature of | View post »

Facebook Like -I Like it like that Amazon Levis and the Facebook open graph

Posted by John Eckman on 17 Aug 2010

At the beginning of 2010, Facebook rolled out a number of significant changes to their platform, including most notably the introduction of the Open Graph protocol and Facebook social plugins. Since then, retailers have been trying to determine the best strategies for taking advantage of these options. Two significant strategies (at least) have emerged so | View post »

Commerce and Community: Sears' Santa's Helper Promotion

Posted by John Eckman on 01 Dec 2009

MySears keeps doing great work with respect to the convergence of content, community and commerce. Take this holiday promotion, for example: It’s a smart combination of tactics. Users are encouraged to write reviews (which helps sell more products at Sears), and in exchange can both help a charity (Heroes at Home) and potentially win $750 | View post »

Ecommerce Blogroll: Weekly Report November 4

Posted by Noreen Vincent on 04 Nov 2009

Today I am focusing my post on ecommerce blogs talking about the ecommerce platform Magento by Varien. As a Worldwide Enterprise Partner of Magento, my colleagues at Optaros are busy contributing to the Magento community and working with enterprise clients globally (from our offices in Germany, Switzerland, United Kingdom, and United States) to assemble ecommerce | View post »

The Assembled Web: Notes Toward a Manifesto

Posted by John Eckman on 22 Sep 2009

In the spirit of (and heavily inspired by) the original Cluetrain Manifesto and the recent 10th anniversary edition, I offer the following definition and 10 principles of what we at Optaros have been calling the Assembled Web. The Assembled Web is not experienced as a set of discrete web applications and sites, neatly separated from [...]

Community versus Commerce: MySears or Yours?

Posted by John Eckman on 05 Aug 2009

I was excited last month to see a blog post on ReadWriteWeb about Sears and Kmart adopting OpenID. In that post, Frederic Lardinois writes: Users on Kmart’s and Sears’ web properties can now use their OpenID credentials to sign up and log in to these sites. MyKmart.com and MySears.com, which are both owned by the [...]

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