‘Business Model’ posts
Neilson Study shows the right content could sell
Posted by Jim Munz on 16 Feb 2010
Nielsen asked more than 27,000 consumers across 52 countries, and the answer is a definite “maybe.” As expected, the vast majority (85%) prefer that free content remain free. Yet there are opportunities to be found in the details. This report shows that professionally produced content has a market online though, and one that if executed | View post »
Content Marketing and the New Apple Tablet
Posted by Jim Munz on 27 Jan 2010
While time will only tell if the tablet from Apple that is due to be introduced today will change publishing as described by the New York Times, WSJ and many others. What it means for marketers seems clear it will force you to create more compelling content campaigns that will call on you to incorporate | View post »
Will Hearst be able to rejuvenate the publishing industry with Skiff?
Posted by Jim Munz on 05 Dec 2009
“Skiff will offer publishers a way to participate across the full value chain, from shaping publication design to selling advertising to maintaining subscriber relationships, so that they can better control their destiny as e-reading expands.” said Kenneth A. Bronfin, president of Hearst Interactive Media. So just how does this work you might be asking your | View post »
Who Pays for Content? What’s in it for Me? Vote!
Posted by John Eckman on 02 Sep 2009
Pardon the brief, self-promotional nature of this post, but I just realized if I don’t get one up soon I’m going to miss the deadline – voting for SXSW Interactive 2010 ends this Friday! Photo by ehnmark, cc-by license I’ve submitted two panel proposals this year – each is described below with a voting link. [...]
Save Paste and the future of publishing?
Posted by John Eckman on 18 May 2009
I’m a big fan and subscriber of Paste, an independent U.S.-based monthly (now shifting closer to bi-monthly, with every other issue being a single-topic special edition) magazine focused on music, film, and books, with a passionate spirit. Currently, however, they are running a Campaign to Save Paste, soliciting donations to offset operating losses. What does [...]
New Devices, New Approaches, New Hope?
Posted by John Eckman on 11 May 2009
Last week, a number of articles appeared with additional entries in the search for new media business models for existing, old media companies. Hope. Which Way? (Photo by bixentro, cc-by license, click through for details) Mass High Tech, which I still read in print, featured on its front page Richard Anderson from Village Soup and [...]
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