Two quick notes on media: 1. Paul Gillin: “The Future of Media is: Small, Aggregated, Inclusive, Community-driven, Conversational, Fast, Flexible, Experimental.” 2. New from the PCF: Video WTF? First, a great presentation given by Paul Gillin at the Inbound Marketing Summit yesterday. Covered very quickly with dense references the shifts in mainstream media: Gillin World | View post »

Yesterday was day one for the Inbound Marketing Summit (see #ims09 for tweetstream) at Gillette Stadium in Foxborough. If you’ll allow me an early morning extended metaphor, it reminded me an aspect of Boston public transit: the distinction between inbound and outbound, and how they can get confused. Kendall Square, Inbound (Photo by Eric Kilby, | View post »

One of the core aspects of the assembled web is the concept that brands and all companies need to think more broadly about their presence. It isn’t just their web site, or even their network of 10, 20, or 200 sites for various products, services, and brands. It’s about your digital footprint: the sum total | View post »

In previous post on the illusory but often sought “brand control on the internet” I talked about Squidoo’s Brands in Public and GetSatisfaction. Google’s new offering, SideWiki, makes Brands in Public look very web 1.0. Why make consumers come to a third party site just to see all the comments about a brand, when you | View post »

Who controls the meaning of your brand on the internet? Control! (Photo by Faramarz Hashemi, cc-by license) One of the principles of the assembled web says: Your brand is not what you say it is, but what your prospects, customers, partners, and employees say it is. In short, your brand is what the Internet says | View post »

Yesterday was day two of OMMA Global, and I think the theme(s) of the day were Innovation and Distribution. Think Outside the Box (Photo by debaird™, cc-by-sa license) On the distribution front, one of my favorite track sessions was “Joining the Party: Publishers Can Play and Prosper in the Social Media Sandbox,” during which Alan | View post »

Highlight of OMMA Global day one for me was Terence Kawaja of GCA Savvian, whose presentation included a verse by verse playing and discussion of his own satirical song “Mad Avenue Blues” (sung to the tune of “American Pie,” with the refrain changed to “The Year the Media Died”). Like the original, it’s long (9:21 | View post »

How to Be Useful (Photo by Robert Banh, cc-by license) I used to be fond of saying that the best advice for content-centric businesses on the web was a simple commandment: Above all, be interesting – everything else will follow from that Being interesting is still necessary, of course – if you’re trying to create | View post »