‘Blogs’ posts

The Difference Between You and a Media Company

Posted by John Eckman on 07 Jan 2011

(From ICanHazCheezburger) Sounds a bit like a lead-in to a joke, doesn’t it? Like the difference between you and a media company is that you haven’t laid off half your staff, or the difference is that the media company has likeable characters, or . . . Actually it’s a great blog post by Joe Pulizzi [...]

Ecommerce Blogroll: Weekly Report August 28

Posted by Noreen Vincent on 28 Aug 2009

Are you feeling the buzz building as we get closer to September? I do and I am reading all sorts of good commentary on Twitter and in the ecommerce blogs. For this week’s ecommerce blogroll, I have picked the top ecommerce blogs for the past week. These articles offer guidance to the brand or retailer | View post »

Community and Content: Business Week's Business Exchange

Posted by John Eckman on 30 Jun 2009

Earlier this month, during the MediaBistro Circus, John A Byrne (@johnabyrne on twitter) spoke about how Business Week is transforming itself, engaging with users, and taking advantage of new opportunities to bring community into contact with content. One of the sites he mentioned was the Business Exchange, a new community (really a set of communities) | View post »

Ecommerce Blogroll: The Weekly Report for June 17

Posted by Noreen Vincent on 17 Jun 2009

You know how bloggers have a blogroll on one of their sidebars, giving you a little insight into what bloggers deem to have a voice of authority?  Well, I have been keeping an eye on some of the blogs that my favorite bloggers recommend, and decided to share my thoughts on the posts from these | View post »

Drupal, Acquia, and 2009

Posted by John Eckman on 01 Jan 2009

Looks like 2009 will be yet another exciting year of growth for the Drupal community. Dries Buytaert (Drupal project founder and lead, Acquia co-founder) announced two significant news items for the Drupal world in his recent “Predictions for 2009” blog post: a predicted release date for Drupal 7, and a major change in Acquia’s support | View post »

Reviewing the Groundswell

Posted by John Eckman on 22 Jul 2008

One danger of reviewing a book is the reality that the reviews ultimately say more about the reviewer, and the book he or she wishes had been written, than they do about the book which actually was written. It’s in that context that I offer this review of Groundswell: Winning in a World Transformed by | View post »

Organic Open Source: Jeff Whatcott of Acquia

Posted by John Eckman on 02 Jul 2008

During the Enterprise 2.0 conference in Boston, Jeff Whatcott and I sat down for a quick interview to discuss Acquia, where he is Chief Communicator, and their plans with respect to the Drupal project and Enterprise 2.0. Jeff talks about the unique position of Acquia in relation to Drupal as an “organic open source” project: | View post »

Marketing to Women? Don't Ignore the Blogosphere

Posted by John Eckman on 18 Apr 2008

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. That’s the message of the BlogHer | Compass Partners 2008 Social Media Benchmark Study, based on a presentation | View post »

Media Widget = Content Syndication

Posted by Optaros on 24 Mar 2008

A lot of activity is going on right now in the industry regarding widgets and how and why to use them. It seems daily another announcement is coming out about how someone is making available content to by shared on blog sites, Facebook, MySpace, and other web sites in an effort to improve the user | View post »

Ecommerce Marketing Strategy #1: Search + Blogs = Traffic

Posted by Marc Osofsky on 22 Mar 2008

Most ecommerce retailers continue to rely on email spam and online pay per click advertising as the primary mechanisms to generate site traffic even though the cost continues to rise and the effectiveness is declining. A recent Forrester survey shows that in 2003, 31% of consumers deleted email advertising without reading it. In 2006 that | View post »

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