‘Assembled Web’ posts
Brand Control on the Assembled Web
Posted by John Eckman on 25 Sep 2009
Who controls the meaning of your brand on the internet? Control! (Photo by Faramarz Hashemi, cc-by license) One of the principles of the assembled web says: Your brand is not what you say it is, but what your prospects, customers, partners, and employees say it is. In short, your brand is what the Internet says [...]
The Assembled Web: Notes Toward a Manifesto
Posted by John Eckman on 22 Sep 2009
In the spirit of (and heavily inspired by) the original Cluetrain Manifesto and the recent 10th anniversary edition, I offer the following definition and 10 principles of what we at Optaros have been calling the Assembled Web. The Assembled Web is not experienced as a set of discrete web applications and sites, neatly separated from [...]
5 barriers to entry for corporate social media
Posted by Andrew Webb on 14 Sep 2009
For many organisations the biggest concern is over losing control if they enter the social media jungle. Drilling deeper these concerns include the following Fear of opening the floodgates to customer views in public Ability (and therefore associated cost) to respond and engage with the volume of discussions being generated Damage to their image/values caused | View post »
Being Interesting is Not Enough: Be Useful
Posted by John Eckman on 10 Sep 2009
How to Be Useful (Photo by Robert Banh, cc-by license) I used to be fond of saying that the best advice for content-centric businesses on the web was a simple commandment: Above all, be interesting – everything else will follow from that Being interesting is still necessary, of course – if you’re trying to create [...]
Web Content Management evolved
Posted by Andrew Webb on 25 Aug 2009
Web Content Management (WCM) seems to mean different things to different people. This of course can lead to confusion. The term Web Content Management has been around for a while, since the mid 1990′s, but two key things have changed since the term was first adopted namely the web and the type of content available | View post »
Architecting to scale in the cloud
Posted by Andrew Webb on 14 Jul 2009
Cloud computing is most often associated with scalability (see Amazon CTO Werner Vogel’s definition of scalability). One commonly held view is that you can simply move an application onto cloud based infrastructure and it will then “magically” scale on demand. The reality is that there is no free lunch. Simply throwing additional CPU cycles or | View post »
GPSies Top 25 App in German AppStore
Posted by Marc Osofsky on 11 Jun 2009
GPSies is the 17th most popular navigation application in the German app store. Thank you all for the great reviews. Some of the reviews from Germany here: “Super Apps – funktioniert und einfache Bedienung” – 5 Stars Habe das Programm heute probiert, 50 km Radtour (Stadt und freies Feld) hatte mein iphone in der Brusttasche | View post »
Revaluation of Social Networks
Posted by Jim Munz on 09 Jun 2009
Techcrunch has published their True Value of Social Networks Report for 2009 and the information actually made it on the front page of today’s tagesanzeiger. The number given for Switzerland is 1.859 million unique users per month, which means almost 25% of the Swiss population visit Facebook regulary. Marcel Weiss has a good analysis explaining | View post »
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