‘Assembled Web’ posts
Ecommerce Trends – Content, Community, Commerce: Sears’ Shoes Experience
Posted by John Eckman on 27 Aug 2010
Today Sears announced the launch of a “new footwear experience” at sears.com/shoes. It’s worth checking out as yet another example of a mainstream, multichannel retailer embracing what we’ve been calling the assembled web, both in terms of the convergence of content, community and commerce and in terms of the widely decentralized and distributed nature of | View post »
Content and Commerce: Celebrity Style
Posted by John Eckman on 23 Feb 2010
Interesting article in yesterday’s New York Times about blogs which combine “shop the look” with celebrity photos. Specifically included are INFDaily, CelebStyle.com, and JustJared – though obviously there are many other picking up this trend, which has its origins in the celebrity stalking watching print magazine world. The technology, from vendors like gumgum and Pixazza [...]
Assembly Oriented Architecture
Posted by Jeff Potts on 18 Dec 2009
The trouble with software architecture is that it keeps getting re-invented and new acronyms appear followed by a slew of large unreadable books explaining why this new architecture is going to change everything. This is actually a widespread phenomenon in the software industry of many emerging approaches/solutions/tools/languages/frameworks/patterns/protocols where adoption rules supreme resulting in a form | View post »
VRM – controlling your own data
Posted by Andrew Webb on 16 Oct 2009
I first came across the concept of Vendor Relationship Management (VRM) in a new chapter by Doc Searls for the 10th Anniversary Edition of the Cluetrain manifesto. Meeting Doc Searls recently and then attending the London VRMHub meetup has given me a better idea of what is happening in the VRM space. Having worked in the | View post »
Future of Media, Video WTF
Posted by John Eckman on 09 Oct 2009
Two quick notes on media: 1. Paul Gillin: “The Future of Media is: Small, Aggregated, Inclusive, Community-driven, Conversational, Fast, Flexible, Experimental.” 2. New from the PCF: Video WTF? First, a great presentation given by Paul Gillin at the Inbound Marketing Summit yesterday. Covered very quickly with dense references the shifts in mainstream media: Gillin World [...]
Brand Control Revisited: Google Sidewiki
Posted by John Eckman on 28 Sep 2009
In previous post on the illusory but often sought “brand control on the internet” I talked about Squidoo’s Brands in Public and GetSatisfaction. Google’s new offering, SideWiki, makes Brands in Public look very web 1.0. Why make consumers come to a third party site just to see all the comments about a brand, when you [...]


