‘Assembled Web’ posts

Ecommerce Trends – Content, Community, Commerce: Sears’ Shoes Experience

Posted by John Eckman on 27 Aug 2010

Today Sears announced the launch of a “new footwear experience” at sears.com/shoes.  It’s worth checking out as yet another example of a mainstream, multichannel retailer embracing what we’ve been calling the assembled web, both in terms of the convergence of content, community and commerce and in terms of the widely decentralized and distributed nature of | View post »

Content and Commerce: Celebrity Style

Posted by John Eckman on 23 Feb 2010

Interesting article in yesterday’s New York Times about blogs which combine “shop the look” with celebrity photos. Specifically included are INFDaily, CelebStyle.com, and JustJared – though obviously there are many other picking up this trend, which has its origins in the celebrity stalking watching print magazine world. The technology, from vendors like gumgum and Pixazza [...]

Assembly Oriented Architecture

Posted by Jeff Potts on 18 Dec 2009

The trouble with software architecture is that it keeps getting re-invented and new acronyms appear followed by a slew of large unreadable books explaining why this new architecture is going to change everything.  This is actually a widespread phenomenon in the software industry of many emerging approaches/solutions/tools/languages/frameworks/patterns/protocols where adoption rules supreme resulting in a form | View post »

Commerce and Community: Sears' Santa's Helper Promotion

Posted by John Eckman on 01 Dec 2009

MySears keeps doing great work with respect to the convergence of content, community and commerce. Take this holiday promotion, for example: It’s a smart combination of tactics. Users are encouraged to write reviews (which helps sell more products at Sears), and in exchange can both help a charity (Heroes at Home) and potentially win $750 | View post »

You Centric Browsing and the Assembled Web

Posted by John Eckman on 27 Oct 2009

In this video from Carsonified‘s Future of Web Apps (FOWA) London conference, Mozilla Labs‘ Aza Raskin describes what he calls “You Centric Browsing“: You-Centric: The Future of Browsing from Carsonified on Vimeo.

VRM – controlling your own data

Posted by Andrew Webb on 16 Oct 2009

I  first came across the concept of Vendor Relationship Management (VRM) in a new chapter by Doc Searls for the 10th Anniversary Edition of the Cluetrain manifesto.  Meeting Doc Searls recently and then attending the London VRMHub meetup has given me a better idea of what is happening in the VRM space.  Having worked in the | View post »

Future of Media, Video WTF

Posted by John Eckman on 09 Oct 2009

Two quick notes on media: 1. Paul Gillin: “The Future of Media is: Small, Aggregated, Inclusive, Community-driven, Conversational, Fast, Flexible, Experimental.” 2. New from the PCF: Video WTF? First, a great presentation given by Paul Gillin at the Inbound Marketing Summit yesterday. Covered very quickly with dense references the shifts in mainstream media: Gillin World [...]

It’s Not [Just] About Your Site: Managing Your Digital Footprint

Posted by John Eckman on 06 Oct 2009

One of the core aspects of the assembled web is the concept that brands and all companies need to think more broadly about their presence. It isn’t just their web site, or even their network of 10, 20, or 200 sites for various products, services, and brands. It’s about your digital footprint: the sum total [...]

Facebook Connect Social Shopping

Posted by John Eckman on 01 Oct 2009

We’ve been looking at various forms of social shopping for a while at Optaros, including the leverage of technologies like Facebook Connect in the context of ecommerce. Why should shopping online be a solitary activity between a shopper and a site, when shopping in the real world is so eminently social? This week a Magento | View post »

Brand Control Revisited: Google Sidewiki

Posted by John Eckman on 28 Sep 2009

In previous post on the illusory but often sought “brand control on the internet” I talked about Squidoo’s Brands in Public and GetSatisfaction. Google’s new offering, SideWiki, makes Brands in Public look very web 1.0. Why make consumers come to a third party site just to see all the comments about a brand, when you [...]

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