Posted
by John Eckman
on 06 Oct 2009
One of the core aspects of the assembled web is the concept that brands and all companies need to think more broadly about their presence. It isn’t just their web site, or even their network of 10, 20, or 200 sites for various products, services, and brands. It’s about your digital footprint: the sum total [...]
Posted
by Marc Osofsky
on 13 Jun 2009
Fans want to share the love of their team with other fans. Providing a team sponsored multimedia experience that is updated daily on their own site is a perfect solution. The New England Patriots got a head start on delivering this possibility by using OView application syndication and engaging with Optaros to deliver the right | View post »
Posted
by Marc Osofsky
on 20 May 2009
Retailers use email to reach customers at their desktops to try and get them to return to the store to buy. The effectiveness of this tactic is on the decline, largely because: Consumers are deluged with email spam Every other retailer is using the same approach Email is often blocked in junk folders Email spam | View post »
Posted
by Marc Osofsky
on 16 Apr 2009
Video demos of the Patriots Calendar App are provided to help you understand what is available for the fan of the New England Patriots and how we are managing this cross channel/cross domain micro-experience through OView. The Fan Experience As a fan of the New England Patriots the Patriots Calendar App, built using the Event | View post »
Posted
by John Eckman
on 13 Apr 2009
While non-profit, community-oriented public radio stations aren’t usually seen as being at the forefront of Internet technology, National Public Radio has been quietly making very impressive moves in adjusting to a new set of user expectations and technologies we’ve termed the Assembled Web. As consumers have become increasingly sophisticated in their consumption (and control) of | View post »
