‘Amateur’ posts

Content Management in the Age of User Participation – Presentation

Posted by John Eckman on 20 Jun 2008

Earlier this week, I had the opportunity to present at Web Content 2008 on user generated content and the impact it has on content management.The presentation is called “Tag, Upload, Share, Discuss: Content Management in the Age of User Participaiton” – you can view it below, or download the PDF at slideshare.   | View | View post »

Marketing to Women? Don't Ignore the Blogosphere

Posted by John Eckman on 18 Apr 2008

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. That’s the message of the BlogHer | Compass Partners 2008 Social Media Benchmark Study, based on a presentation | View post »

Web 2.0: Nightmare or Dream?

Posted by John Eckman on 08 Jan 2008

The Wall Street Journal has (under the rather pugilistic title "Full Text: Keen vs. Weinberger") a transcript of a debate between David Weinberger and Andrew Keen on the topic of user contributed content and web 2.0 generally. It's an enlightening read to see how two very different frames make very different pictures of (more or | View post »

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