‘Advertising’ posts

Want to Engage your Sports Fans on their sites and Facebook? See how the New England Patriots are doing it.

Posted by Marc Osofsky on 13 Jun 2009

Fans want to share the love of their team with other fans. Providing a team sponsored multimedia experience that is updated daily on their own site is a perfect solution. The New England Patriots got a head start on delivering this possibility by using OView application syndication and engaging with Optaros to deliver the right | View post »

Sociable Ads: The Future or Advertising, or Just Another Banner?

Posted by John Eckman on 14 Apr 2009

Given the number of users who deploy ad-blocking software in their browsers, and the complete blindness to banner ads exhibited by most website users who haven’t bothered to deploy ad blockers, it isn’t surprising that the industry continues to seek a replacement (or at least a supplement) for the standard banner ad. Sociable Ads, a | View post »

Leveraging APIs to Grow Your Digital Footprint

Posted by John Eckman on 13 Apr 2009

While non-profit, community-oriented public radio stations aren’t usually seen as being at the forefront of Internet technology, National Public Radio has been quietly making very impressive moves in adjusting to a new set of user expectations and technologies we’ve termed the Assembled Web. As consumers have become increasingly sophisticated in their consumption (and control) of | View post »

Advertising Online 2 Application Views, the Online Ad Alternative

Posted by Marc Osofsky on 08 May 2008

The internet is now the #1 media channel at work and the #2 channel at home. Brands must effectively engage consumers online with content to remain relevant. But eye tracking studies and DoubleClick’s own data show that consumers have learned to ignore online ad real estate, no matter what type of ad (video, widget, flash) | View post »

Advertising Online #1 – Agencies vs. Ad-blockers, Who will Win?

Posted by Marc Osofsky on 02 May 2008

It appears that we humans are quite adaptable. In a relatively short time, nearly all of us have learned to ignore ads on the internet. The best way to prove this is through eye tracking studies that capture exactly what we are looking at on a web page. A great visual representation of this is | View post »

Marketing to Women? Don't Ignore the Blogosphere

Posted by John Eckman on 18 Apr 2008

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. That’s the message of the BlogHer | Compass Partners 2008 Social Media Benchmark Study, based on a presentation | View post »

Online Advertising Landscape Unclear

Posted by Optaros on 11 Apr 2008

With a potential deal looming in the online ad space between Yahoo, Microsoft, AOL, Google, and others, buyers of online ad space should be, and some of them are, showing concern. What this looming deal shows is the need for other options than what currently exist. When a deal is made the options for media | View post »

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