‘Advertising Landscape’ posts

How Content Marketing, Harvard, Mapping Online Advertising: From Anxiety to Method discussion intersect

Posted by Jim Munz on 12 Jan 2010

“Instead of taking watching time as a measure of exposure, which is a substitute for audience attention, keyword advertising takes the language used in searches as a proxy for people’s interests, needs or cravings. In this context, the product that media (i.e. search engines) sell to advertisers is not the watching time of specific audiences, | View post »

Advertisers paying for commercial Tweets?

Posted by Jim Munz on 14 Dec 2009

According to AdAge the Huffington Post has started offering marketers the ability to inject their own paid comments among reader comments and place paid Tweets among the live Twitter feeds the site assembles around news subjects and events. So while this is a content marketing strategy I must say it’s most likely going to backfire | View post »

With 200 million monthly users across its sites, CBS looks to control ad revenue

Posted by Jim Munz on 14 Dec 2009

CBS will immediately discontinue the use of third-party ad networks for display ads across all of its global sites. While they expect to lose some near term revenue the expectation is that they will more than make it up coming out of the recession. CBS hopes to increase it’s options for advertisers and bring more | View post »

Building Brands Online – IAB and Bain Report

Posted by Jim Munz on 01 Dec 2009

I’ve been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you | View post »

AOL ventures into a new content marketing landscape

Posted by Jim Munz on 30 Nov 2009

“Content is the one area on the Web that hasn’t seen the full potential. Hopefully, we will spark a revolution of people doing content at a different scale,” says Mr. Armstrong, a former advertising executive at Google. With this statement in a Wall Street Journal article AOL is showing what it hopes will be the | View post »

Future Digital Agency – Hybrid Marketer

Posted by Marc Osofsky on 23 Nov 2009

The “digital agency of the future” conversation is heating up again as agencies grapple with the changes happening on the Assembled Web and with client expectations.  Two recent strong contributions include John Lane’s, The Skills Digital Agencies will Need to Lead and Allison Mooney’s, Agencies Need to Think Like Software Companies.  Allison’s comment below sums | View post »

Sociable Ads: The Future or Advertising, or Just Another Banner?

Posted by John Eckman on 14 Apr 2009

Given the number of users who deploy ad-blocking software in their browsers, and the complete blindness to banner ads exhibited by most website users who haven’t bothered to deploy ad blockers, it isn’t surprising that the industry continues to seek a replacement (or at least a supplement) for the standard banner ad. Sociable Ads, a | View post »

Advertising Online 2 Application Views, the Online Ad Alternative

Posted by Marc Osofsky on 08 May 2008

The internet is now the #1 media channel at work and the #2 channel at home. Brands must effectively engage consumers online with content to remain relevant. But eye tracking studies and DoubleClick’s own data show that consumers have learned to ignore online ad real estate, no matter what type of ad (video, widget, flash) | View post »

Advertising Online #1 – Agencies vs. Ad-blockers, Who will Win?

Posted by Marc Osofsky on 02 May 2008

It appears that we humans are quite adaptable. In a relatively short time, nearly all of us have learned to ignore ads on the internet. The best way to prove this is through eye tracking studies that capture exactly what we are looking at on a web page. A great visual representation of this is | View post »

Marketing to Women? Don't Ignore the Blogosphere

Posted by John Eckman on 18 Apr 2008

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. That’s the message of the BlogHer | Compass Partners 2008 Social Media Benchmark Study, based on a presentation | View post »

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