‘Advertising’ posts

How Content Marketing, Harvard, Mapping Online Advertising: From Anxiety to Method discussion intersect

Posted by Jim Munz on 12 Jan 2010

“Instead of taking watching time as a measure of exposure, which is a substitute for audience attention, keyword advertising takes the language used in searches as a proxy for people’s interests, needs or cravings. In this context, the product that media (i.e. search engines) sell to advertisers is not the watching time of specific audiences, | View post »

With 200 million monthly users across its sites, CBS looks to control ad revenue

Posted by Jim Munz on 14 Dec 2009

CBS will immediately discontinue the use of third-party ad networks for display ads across all of its global sites. While they expect to lose some near term revenue the expectation is that they will more than make it up coming out of the recession. CBS hopes to increase it’s options for advertisers and bring more | View post »

Internet Marketing Online Advertising – Only 14% of People Click on Ads

Posted by Marc Osofsky on 11 Dec 2009

comScore released a bombshell at the iMedia Brand Summit, and yet not everyone has heard about it and the conclusions are striking. Briefly: comScore updated their “Natural Born Clickers” study and the main findings are shown in the chart below: Only 16% of internet users account for all clicks on display ads – down | View post »

Seth Godin, Acumen and the content marketing story it tells

Posted by Jim Munz on 02 Dec 2009

I received Seth Godin’s daily update, as I do every morning, and it jumped out at me as an interesting content marketing approach. So instead of sending out preview copies of his new book “Linchpin” to the usual industry suspects he is offering people who receive his daily feed the opportunity to get a copy | View post »

Commerce and Community: Sears' Santa's Helper Promotion

Posted by John Eckman on 01 Dec 2009

MySears keeps doing great work with respect to the convergence of content, community and commerce. Take this holiday promotion, for example: It’s a smart combination of tactics. Users are encouraged to write reviews (which helps sell more products at Sears), and in exchange can both help a charity (Heroes at Home) and potentially win $750 | View post »

Building Brands Online – IAB and Bain Report

Posted by Jim Munz on 01 Dec 2009

I’ve been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you | View post »

AOL ventures into a new content marketing landscape

Posted by Jim Munz on 30 Nov 2009

“Content is the one area on the Web that hasn’t seen the full potential. Hopefully, we will spark a revolution of people doing content at a different scale,” says Mr. Armstrong, a former advertising executive at Google. With this statement in a Wall Street Journal article AOL is showing what it hopes will be the | View post »

OMMA Global Day Two: Content Has To Be Everywhere

Posted by John Eckman on 23 Sep 2009

Yesterday was day two of OMMA Global, and I think the theme(s) of the day were Innovation and Distribution. Think Outside the Box (Photo by debaird™, cc-by-sa license) On the distribution front, one of my favorite track sessions was “Joining the Party: Publishers Can Play and Prosper in the Social Media Sandbox,” during which Alan [...]

OMMA Global Day One: The Year the Media Died

Posted by John Eckman on 22 Sep 2009

Highlight of OMMA Global day one for me was Terence Kawaja of GCA Savvian, whose presentation included a verse by verse playing and discussion of his own satirical song “Mad Avenue Blues” (sung to the tune of “American Pie,” with the refrain changed to “The Year the Media Died”). Like the original, it’s long (9:21 [...]

Who Pays for Content? What’s in it for Me? Vote!

Posted by John Eckman on 02 Sep 2009

Pardon the brief, self-promotional nature of this post, but I just realized if I don’t get one up soon I’m going to miss the deadline – voting for SXSW Interactive 2010 ends this Friday! Photo by ehnmark, cc-by license I’ve submitted two panel proposals this year – each is described below with a voting link. [...]