‘3Cs’ posts

Content and Commerce: Celebrity Style

Posted by John Eckman on 23 Feb 2010

Interesting article in yesterday’s New York Times about blogs which combine “shop the look” with celebrity photos. Specifically included are INFDaily, CelebStyle.com, and JustJared – though obviously there are many other picking up this trend, which has its origins in the celebrity stalking watching print magazine world. The technology, from vendors like gumgum and Pixazza [...]

Commerce and Community: Sears' Santa's Helper Promotion

Posted by John Eckman on 01 Dec 2009

MySears keeps doing great work with respect to the convergence of content, community and commerce. Take this holiday promotion, for example: It’s a smart combination of tactics. Users are encouraged to write reviews (which helps sell more products at Sears), and in exchange can both help a charity (Heroes at Home) and potentially win $750 | View post »

Art of the Trench – Burberry's New Content & Community Site

Posted by Marc Osofsky on 10 Nov 2009

Burberry’s launched a new Content and Community site called Art of the Trench recently and I think it is another great example of Brands leveraging Content and Community to create compelling brand experiences online. Adding Content and Community features or whole concept sites is a recurring theme among Brands with whom we work. Most are | View post »

Ecommerce Blogroll: Weekly Report November 4

Posted by Noreen Vincent on 04 Nov 2009

Today I am focusing my post on ecommerce blogs talking about the ecommerce platform Magento by Varien. As a Worldwide Enterprise Partner of Magento, my colleagues at Optaros are busy contributing to the Magento community and working with enterprise clients globally (from our offices in Germany, Switzerland, United Kingdom, and United States) to assemble ecommerce | View post »

Ecommerce Review: Crocs. The New Site on the Block.

Posted by Marc Osofsky on 01 Sep 2009

Crocs has launched a new site (http://www.crocs.com/) and I thought it would be interesting to take a look and talk a bit about what an ecommerce site looks like in 2009. Crocs is also a direct-to-consumer brand, and there is a lot of action in D2C ecommerce right now, so looking at this site with | View post »

Calendar Marketing – the new email marketing for retailers

Posted by Marc Osofsky on 20 May 2009

Retailers use email to reach customers at their desktops to try and get them to return to the store to buy. The effectiveness of this tactic is on the decline, largely because: Consumers are deluged with email spam Every other retailer is using the same approach Email is often blocked in junk folders Email spam | View post »

Ecommerce Marketing Strategy #1: Search + Blogs = Traffic

Posted by Marc Osofsky on 22 Mar 2008

Most ecommerce retailers continue to rely on email spam and online pay per click advertising as the primary mechanisms to generate site traffic even though the cost continues to rise and the effectiveness is declining. A recent Forrester survey shows that in 2003, 31% of consumers deleted email advertising without reading it. In 2006 that | View post »