Solutions > OView

Content Marketing is a hot topic as only 14% of people click on online display ads and marketers look to engage with target audiences on the content side of partner web pages.  Up until now, the only way to do this was to work with each media property's IT department on a one-off basis to do a custom, content sponsorship.  This slow, painful and costly process severely limited the number of sponsorships - even though sponsorships tend to be top performing campaigns.

OView is a complete solution to streamline and enhance the online, content marketing process.  OView combines a content marketing software as a service (SaaS) platform with the necessary services:

• Distributed Content Management - manage all content/applications/tools and embed on 3rd party sites as easily as display ads
• Embedded Campaign Management - create separate formats, layouts and branding by channel
• X-Domain Analytics/Testing/Targeting - full visibility, run A/B tests, target content
• Supporting Services - hosting, support, analytics, design, content development, testing, partner on-boarding

How OView Works
Client Success Story - Experian
Read our Content Marketing Blogs

Educate customers with targeted content

• Articles
• Video
• Audio
• Galleries
• Flash

Engage customers with
interactive experiences

• Calculators
• Product selectors
• Surveys
• Polls

Manage the experience in real-time

• Available content
• Engagement activities
• Visual appearance
• Key metric definition

Evolve the experience for optimal results

• Testing strategy workshops
• Testing setup and execution
• Post test analysis workshops

 

 

 

 

Contact us for more information