Solutions > Industry Solutions > Digital Media

The imperative for media companies to monetize digital media has never been stronger. Finding a cost-effective approach for rapid experimentation with new online revenue models is necessary. Fully leveraging revenue producing rich media assets across all siloed systems in the enterprise is critical. Reducing costs of new initiatives through the use of open source software enables companies to do the same with less.

Gaming

There is the game and then there is the meta-game. How do players rank, form groups, learn, run contests, buy virtual products and ultimately deepen their relationship with the game? Players’ identities are tied to games and they want to express those adherences in their own way and on their own pages/devices. These non-game elements of the value proposition are becoming an increasing contributor to the overall success of a game and need to be invested in early in the development of new games. Digital asset management is critical to enable staff and marketing partners to easily access the correct and approved rich media assets for use in promotions.

Newspapers

Newspapers need to find cost-effective means to rapidly deliver new revenue model prototypes. Focus on the most desirable rich media content (e.g. local sports team commentary) and develop new revenue models for application syndication beyond their own website. Local advertisers need to presented new advertising vehicles that combine compelling local content with pay for performance advertising models (e.g. data on most popular cars by zipcode linked to actual car inventory of sponsoring dealerships.

Magazines

Magazines are in a stronger position than many media sectors to leverage their targeted content online. Most have focused on a display ad supported, online version of the printed content to limited financial success. More compelling revenue models are available to conduct ecommerce on related products under the media brand, provide pay for performance options to advertisers, and take the interactions among subscribers to where they are – not always forcing them to come to the company’s website.

Sports

Sports are blessed with not just customers – but fans: fans whose identities are shaped by their relationships with the team/game and other fans. This fandom provides a solid foundation for extending the relationship with fans to where they are (e.g. Facebook) and increase the inventory of online sponsorship opportunities. A good example is the Event Viewer deployed by the New England Patriots.