Solutions > OView > How OView Works

Traditional marketing approaches are no longer working. Customers have access to information on a scale that was not imaginable even ten years ago. They expect to be able to get access to information without being interrupted by unwanted marketing messages.

What if you could provide valuable educational material to the audience on the site and allow the consumer the option to opt-in to your product and services to solve their needs when they are most motivated to take action?

Here's how:

Identify target sites where your audience participates.

You should already know the buyer of your products and services but now you should focus on where they look for information to answer questions about the problem you solve.

Not certain how to determine your target sites? We can help, even if you know your audience and are pretty certain which target sites they frequent; an independent analysis can help solidify the strategy through simple refinements by our industry experts.

See how your audience participates and match your message to the experience

• Present your message in a style and format consistent with your partner audience expectations.
• Mix in engagement tools that will inspire the user to take action.
• Allow the user to opt-in through carefully placed call to actions.

Not certain how they participate? We can help through a case study and a trial engagement to observe audience behavior and detail out a roadmap for each partner web site.

Place your message then observe, learn, and refine.

Get your experience on select partner sites and start learning. Test often and get to know your audience on that site as if it were on your own site. Through this process you will learn and stay at the cutting edge of the market and be in a position to adjust your strategy before your competitors.

We have the expertise and techology to ensure your success.

• Partner On-boarding: OView embeds on publisher sites with a single line of javascript – just like an ad.Media properties do not have to create, manage, host or support the sponsorship. In one case, the ease of implementation reversed an initial decision to refuse a sponsorship. OView has passed all security and SLA concerns of every media property it has been introduced to.
  
• Web Analytics: You can now have analytic visibility of the sponsored content (visitors, navigation paths, engagement funnels, etc.), not just the standard impressions and click throughs.
• Optimization: With full visibility and control of the page, optimization is possible, even in-market.
  
• Distributed Content Management: You can now control the layout and content elements of the sponsorship remotely through OView. Tools can be swapped out if they are under-performing or design changes can be made to improve performance. Nothing changes on the partner site – all of it is done through the same line of javascript. OView is capable of accepting and adapting to real-time marketing data to optimize content, conversion and/or user experience.
• Content/Tools: Optaros can take existing tools in various formats (Flash, javascript, APIs, etc.) from your web site and quickly add them with updated designs and user experiences to improve click through rates. Each partner’s stylesheet is applied by OView so the tools fit seamlessly into the page.