The Assembled Web framework helps our clients architect a coherent business and technical approach to grow their business online. Sample client success stories include Hearst, Experian and Rue la la. Our two SaaS offerings (OCentric and OView) help clients implement their Assembled Web strategies. OCentric enables Brands to address the convergence of Content, Commerce and Community. OView provides digital footprint management through application syndication. For those clients with existing platform commitments, we offer functional add-ons through an Open Business Architecture.
How does the Assembled Web change the way businesses leverage the web?
- Organizations must find new ways to engage with their target audiences where they are: through APIs, feeds, content and application syndication. Traditional and online advertising are becoming less and less effective.
- Consumers have dramatically increased expectations for what they should be able to do when they come to your sites to learn (Content), to buy (Commerce), to share (Community).
- Pure play websites focused on content, commerce or community are struggling. Top performing sites are leveraging aspects of the other 2 Cs to create compelling concepts that leverage all 3 Cs.
- These business objectives require an Open Business Architecture that allows the business to quickly bring to market new capabilities and new experiences throughout the web
Blog posts on
- Assembly Oriented Architecture
- Commerce and Community: Sears' Santa's Helper Promotion
- VRM – controlling your own data
- 5 barriers to entry for corporate social media
- Web Content Management evolved
- Architecting to scale in the cloud
- Community and Content: Business Week's Business Exchange
- GPSies Top 25 App in German AppStore
- Revaluation of Social Networks
- Why Google Waves might be the next big thing