The Scourge of Brands: Every microsite, Facebook app and iPhone app is a one-off.
No transactions.
No 360° view of customer.

Creatively compelling microsites are no longer enough. Consumers expect richly functional experiences that are tied in to their overall profile with a company. Creating a common set of web services and APIs is the best way to functionally enable numerous microsites without constraining creative talent.

Key Features

Distributed Ecommerce — Enable the purchase of products on any microsite. No need to re-direct users to the corporate storefront.

Common Profile — Consumers can use existing credentials and see full profile. All actions on microsite are included in loyalty or badging programs.

Web Services/APIs — Open interfaces make it easy to add Facebook and iPhone apps that are integrated with the ecommerce site.

Benefits

• Increased revenue from distributed transactions.
• More functionality on each microsite at no added cost.
• Common customer experience across all microsites.
• Less administrative cost and risk of system going down.