Social Loyalty
Why would someone buy from your site?
Every brand needs to ask this question. Social Loyalty is one answer.
Forrester defines Social Loyalty as Brand affinity built on the connection of customers to the brand itself as well as to each other. Traditional loyalty programs simply rewarded each consumer for their purchases. Social Loyalty rewards those that influence the most total purchases through invitations, brand engagement and positive word-of-mouth.
Key Features
Social and M commerce — Social loyalty must work across all interaction points (company site, Facebook, iPhone app, etc.).
Point trading — Customers should be able to share their points with each other to increase brand engagement and goodwill.
Badging — Status is as important as direct rewards. Recognizing the biggest brand advocates keeps them loyal and inspires others to follow their behaviors.
Benefits
- Increase brand loyalty. Social loyalists are 50% more likely to stick with a brand than loyalty program participants.
- Increase revenue through greater positive word-of-mouth.
