New Product Launch
“Our product launch is a year away, no website is needed until then.”
Wrong. A pre-launch website is now manditory.
Pre-launch websites become the focal point to activate your most ardent fans. Pre-orders can be taken, registration lists developed and conversations facilitated about the product. Those companies that don’t create pre-launch websites are at a disadvantage.
Key Features
Forums — Become the destination site where the majority of the conversation happens about and around the product.
Blogs — Enable direct communication in their own voices from product managers, designers, testers to pull customers closer to the product.
Events — Site becomes a focal point for all event activity including registration and online components.
Benefits
- Build large registered user database ahead of product release.
- Pre-sell products to lock-in customers and better predict demand.
- Accelerate word-of-mouth so friends invite friends to join.
