Interactive Shopping Magazine
“ It’s just as much a magazine as it is a store. ”
CEO, Net-A-Porter
(acquired for $341M)
(acquired for $341M)
Rich editorial content efficiently drives repeat visits, results in impulse purchases and helps define what is “in”. The separation of media and retail is blurring and buyers have in-depth knowledge of the market that consumers are very interested in.
Key Features
Look Books — Highly stylized presentations of chosen ensembles with the ability to click and buy.
Social Shopping — Interact directly with Facebook friends while shopping to increase conversion rates.
Blogs Linked to Product — Post blogs and associate them directly to featured products for click to buy on the blog page.
Benefits
- Increased repeat visitor frequency.
- Higher impulse purchases.
- Higher average order size.
