Reviewing the Groundswell
Posted 22 Jul 2008 by John Eckman
One danger of reviewing a book is the reality that the reviews ultimately say more about the...
Nearly all of the Marketing folks we work with are struggling with the changes brought on by the Next Generation of the Internet. For example, social computing is shifting control away from companies and towards consumers to determine the success of new products. Open Innovation is requiring new ways to enage customers directly in the product development process. And the corporate marketing voice must give way to numerous individual voices within the enterprise.
Most Marketing groups are uncomfortable with these changes and are looking for help in charting an appropriate course of action.
We as a Marketing group face these changes as well and are pushing the envelop to determine from a business perspective how best to leverage new technologies and changing customer expectations to realize true competitive advantage for ourselves and our clients.
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Content Management in the Age of User Participation - Presentation
Posted 20 Jun 2008 by John EckmanEarlier this week, I had the opportunity to present at Web Content 2008 on user generated...
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Turning the Web 2.0 Tide to Your Advantage
Posted 19 Feb 2008 by John EckmanJosh Bernoff and Charlene Li, both of Forrester Research, have an article in the Spring issue...
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Acquiring new customers using new media
Posted 27 Jan 2008 by Bruno von RotzTimes are changing for marketing and product managers. Several years ago advertising budgets...
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The Chevy Tahoe and the Dangers of UGC
Posted 10 Jan 2008 by John EckmanIn the case history of user generated content, one of the object lessons often discussed is...
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Acquiring new customers using new media
Posted 10 Jan 2008 by Bruno von RotzTimes are changing for marketing and product managers. Several years ago advertising budgets...