Hearst Case Study
Hearst was looking for a new mechanism to increase customer engagement online with it's 1,800 comic brands to increase licensing arrangements. The existing mechanism was static, drove little interaction and limited ad revenue for its partners.
Since the launch of the application widget, Hearst has profited from:
- 94% increase in traffic on comics section
- 4:53 minutes average engaged session time
- 86% increase in ad inventory on comics section
- 11.1 page views per unique visitor on Comics Kingdom