Yesterday, I attended the AdClub ’s CMO Breakfast with CMO Geoff Cottrill from Converse. Converse has evolved a lot in its 105-year history, from plastic athletic suits, to elite basketball footwear, to the definition of counterculture. Converse used to be a lot of things but who it was doesn’t matter for sales. The point Cottrill made is your brand is a living, breathing thing. You must let the consumers take you to where you should go, as the saying “the customer knows best” has never been truer. Yet more brands seem to feel the need to fight for what they want to be, their CMOs and CEOs | View post
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Email: vporter@optaros.com
Vanessa currently serves as the Senior Sales & Marketing Specialist and supports both the Sales and Marketing teams. In her role, Vanessa manages all sales operations, social media, and provides support to the team. Before this role, Vanessa was the Sales & Marketing Operation Specialist where she managed lead generation activities and outreach programs. Vanessa joined the Optaros team as the Operations Coordinator in Boston (Jan 2011).
Before joining Optaros, Vanessa served as a Protected Areas Management volunteer in Honduras with the Peace Corps. Vanessa graduated from Boston University in 2008 with a degree in Biology with a Specialization in Ecology and Conversation Biology.
Posted on 05 Apr 2013
The 2013 XChange Conference in Las Vegas was Demandware’s first such conference away from Boston, and included its second annual partner summit, which several of us from Optaros were excited to attend.View post
Posted on 04 Feb 2013
While attending the MITX eCommerce Summit , the question was asked: “What next for eCommerce?” The answer from four innovative Boston-based companies was clear: custom retail. Custom retail is the frontier in creating a consumer driven world. We've already given customers choices when it comes to getting what they want, when they want it. And we've made the whole process easier. But, have we been giving them EXACTLY what they wanted? Custom retail attempts to answer that question. Whether their need is a custom engagement ring featuring R2-D2, a unique mirrored bed frame, or the perfect fit | View post
Posted on 21 Dec 2012
As another holiday season comes to a close, we have the chance to reflect back on the busiest time of the year for eCommerce. ComScore estimates eCommerce spending from November 1 st to December 16 th reached $35 billon in online sales, up 13% from last year . So what’s driving the increase? Lots of things from mobile enablement to big data are playing a larger role. But I think there’s another age old secret to the success: sales. What do think of when you hear “Black Friday”, “Cyber Monday”, “Green Monday”, and “Free Shipping Friday”? Sales! In 2012, there were 11 days that had online sales | View post
Posted on 20 Nov 2012
Customers are everywhere. In fact, we’re all customers in our personal and professional lives. And in both lives you’ve probably noticed that the relationship between customer and business has been evolving for some time. This past week, the Optaros team attended a Customer Experience Forum hosted by Forrester Research . Several types of businesses were represented (B2B, B2C, financial, healthcare, retail, etc.), and each had a chance to reflect on how the evolution of customer communication has impacted their business. During the forum, Optaros held a Twitter contest to discover the key | View post
Posted on 20 Nov 2012
People’s habits online and the way they engage themselves is changing. Brands must market themselves in an “Age of Multitasking”, where customers are constantly connected. IBM suggests that by 2015 the total devices connected to the internet will reach over one trillion. Geoffrey Ramsey the founder and CEO of eMarketer gave a talk about reaching out to today’s constantly connected consumer. In today’s digital age, there is an increasingly complex environment with a high standard for engaging customers. Instead of pushing out content to consumers, marketers must “pull” them in with magnetic | View post
Posted on 17 Aug 2012
On Tuesday afternoon, Marnie Breton and I took on Boylston and Newbury Street to find out what customers are really saying about shopping and their favorite brands. We asked specific questions about what brand loyalty means to them and how they use and experience multiple channels while research in and shopping. We canvassed for 6 hours and spoke to about 20 different people of all ages, backgrounds, and gender. Here are some of our findings. We found that everyone described themselves as brand loyal. We define brand loyalty as shopping a brand repeatedly and preferring it over other brands. | View post
Posted on 02 Jul 2012
People’s habits online and the way they engage themselves is changing. Brands must market themselves in an “Age of Multitasking”, where customers are constantly connected. IBM suggests that by 2015 the total devices connected to the internet will reach over one trillion. Geoffrey Ramsey the founder and CEO of eMarketer gave a talk about reaching out to today’s constantly connected consumer. In today’s digital age, there is an increasingly complex environment with a high standard for engaging customers. Instead of pushing out content to consumers, marketers must “pull” them in with magnetic | View post
Posted on 21 May 2012
Here are the top stories from last week. Again, mobile was a trending topic. Moreover, there were more good numbers about eCommerce in the first quarter. Read on for more information. Mobile A report release by Adobe showed that tablet traffic accounted for 4.3% of total web traffic for Q1 2012 . To give some perspective, for Q1 2011 that number was just 0.6%. Projections estimate that tablet traffic will hit 10.4% by 2014. Tablets weren’t the only mobile device to make the news; retailers are using geofencing to make smartphones work with them rather than against. Retailers are targeting | View post
Posted on 11 May 2012
Happy Friday! It’s time to recap my favorite eCommerce stories of the week. This week we read some good news for eCommerce growth, valuable insights of the trends of where people are shopping on their smartphones during March, and how mobile commerce is all about making it easy. Good Year for eCommerce This year is starting off strong for US eCommerce . Sales increased for online retail by about 16.6% in the first quarter. This is nearly $44.3 billion; the same period in 2011 yielded $38 billon. This marks the tenth consecutive quarter of positive year-over-year growth. Additionally, the US | View post
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