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Health insurance, pharmaceutical, biotech and medical device companies are looking for new ways to engage doctors and patients online. Traditional marketing channels and direct sales are proving to be inefficient in reaching the target audience and delivering the desired outcomes. Most companies are struggling with how best to engage with their stakeholder communities online.

Optaros has the good fortune to be working with leading companies in the healthcare sector including Biogen/Idec, Merck/Serono, Hartford Hospital and one of the top 3 drug distribution companies to name a few. Optaros works with leading healthcare companies on their top initiatives including:

  • New online communities to help educate patients and physicians
  • Direct online physician engagement to capture product usage and feeback
  • Enterprise 2.0 initiatives to increase the velocity of knowledege sharing within the company
  • Enterprise and web content management re-platforming
We partner with the Center for Internet & Digital Medicine to offer complete Web 2.0 solutions from strategy to solution assembly and support. To learn more about our joint capabilities please read our joint solution brief