Rue La La has made a splash since it launched in 2008.

Rue La La has made a splash since it launched in 2008. Its membership has grown to more than 1.2 million, as shoppers bargain hunt among more than 300 luxury brands offered online.
Boston Globe, October 2009 

The company estimates Rue La La will have $28 million in revenue in the third quarter of 2009.

The Boston-based company that runs Rue La La, a popular but exclusive online discount boutique that shoppers must be invited to peruse, was acquired by GSI Commerce, Inc., a Pennsylvania e-commerce and interactive marketing services firm. The $350 million deal for Retail Convergence Inc. also included SmartBargains.com, an off-price e-commerce marketplace.

Today's Boutiques

Rue La La Homepage

Boutique Detail

Results

1.2 Million
members
$28 Million
in revenue for Q3 2009

Capabilities Used

  • User Experience
  • Application Support
  • Integration
  • Custom Web Application Development

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