Activision streamlined their
media relations workflow
“ The Marketing Asset Management system assembled by Optaros not only automates our internal workflow, but also helps us to efficiently control the release of our game assets. It has streamlined our processes. ”
In the world of video gaming, fans want to know everything they can about popular games, even when they are still in development. To promote highly anticipated upcoming games at Activision Publishing, the company’s public relations (PR) team may send game-related assets (such as screenshots and short video clips) to video game journalists, bloggers and other media contacts. The distribution process is carefully planned, as the release of game information is often secretive, and at times exclusive asset rights are given to specific publications. Before being approved for public release, game assets go through an extensive workflow process, spanning a variety of departments within Activision, including art services, development, marketing and legal.
Capabilities Used
- Application Development
- User Experience Development
- User Experience Design
- System Integration
