Open Innovation describes a product ideation and development process that includes participants from outside the company, most notably customers, in a meaningful manner. Open Innovation moves beyond focus groups and actually gives customers a true voice in bringing forth complete ideas, voting on priorities for the next version of the product and evangelizing the release.
This whitepaper provides 4 options for companies to choose to address the New Openness and provides a case study example of Endeca's efforts in this area.
Learn how to use the Web to engage customers in the product development process