Most retailers have found success in providing online
product ratings and reviews, and many have dabbled in engaging directly with
participants in social networks. Many retailers are seeking to do more in the
area of community, but the lack of clarity in both ROI and specific
implementation ideas are causing many to pause and look for guidance.
This paper describes two specific community concepts that leading retailers are
beginning to successfully deploy with positive economic outcomes—private event
retailing and fan networks.
Read the Optaros whitepaper which provides detailed descriptions of two community concepts that leading retailers are beginning to deploy with positive economic outcomes – Private Event Retailing and Fan Networks.