Hearst was looking for a new mechanism to increase customer engagement online
with it's 1,800 comic brands to increase licensing arrangements. The existing
mechanism was static, drove little interaction and limited ad revenue for its
partners.
Since the launch of the application widget, Hearst has profited
from:
- 94% increase in traffic on comics section
- 4:53 minutes average engaged session time
- 86% increase in ad inventory on comics section
- 11.1 page views per unique visitor on Comics Kingdom
"Ultimately, Optaros assembled a revenue-generating application widget
that provides a competitive advantage for publishers by monetizing
content, engaging readers, improving service and optimizing ad
inventory."
John Soppe, Managing Director of King Digital