Web widget provides engagement around comics

Optaros has developed for King Digital, a unit of King Features, a web widget that brings extended benefits to both the host site TimesUnion.com and the King Digital.

King Digital is now able to deliver all of the great content that they have in their collection and can provide community functionality along side that helps keep the user engaged for extended user sessions.

TimesUnion.com benefited from light integration requirements (a single line of JavaScript) and content management and functionality that King Digital supports directly from their servers. They also have benefited from increased ad inventory that is now possible with the significant engagement opportunities that the widget provides.

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King Digital and TimesUnion.com have seen dramatic increases in traffic and engaged session time. Read the press release here for more details.

To learn more about online syndication widgets read our white paper.