Web Currencies: The Battle For A Universal Currency

By Jochen Krisch on 01 Jun 2009

In light of VentureBeat’s recent guest post from Twofish president Lisa Rutherford, we feel compelled to mention our handling of this related topic over three years ago, long before the current currency crisis. On the emergence of web currencies via the social web, Jochen Krisch wrote on May 21, 2006 (original article in German):

“Whoever counts [social] communities as meaningful independent entities will eventually need to confront the issue of community currency.

In this way, community internal services and contributions to the communal well-being can be more easily exchanged or compensated for, without needing to access external currencies.

Then and now remains the most exciting question:

Will a universal, transferable online currency establish itself or will we see many different community currencies and reputation systems?

In her very interesting article, Lisa Rutherford speculates on how the struggle for a universal online currency might look like. The only catch is that the post deals primarily with a consumer and commerce oriented currency system and glazes over the no less important social dimension of web currencies.

Related posts:

Originally posted in German in two parts (1, 2) by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.

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