Fans want to share the love of their team with other fans. Providing a team sponsored multimedia experience that is updated daily on their own site is a perfect solution. The New England Patriots got a head start on delivering this possibility by using OView application syndication and engaging with Optaros to deliver the right experience. One of the most exciting features of this solution is the control that it provides the team to update the experience, even after the fan has embedded it on their own fan site. This provides the New England Patriots with a direct line of communication to the hundreds of fan sites that have taken advantage of this shared experience. They can promote their team schedule, advertiser messages, and media events that are taking place during the course of a busy season.

Check out our case study for details and what the Patriots themselves are saying about this solution or visit our video demos to see how this all works.