Threadless, one of our Exciting Commerce all time favourites is turning 10 and is celebrating “10 years of awesomeness”.
As a pioneer and pathfinder in the areas of crowdsourcing and social shopping, Threadless counts as one of the absolute milestones of e-commerce from the past decade.
The founders have not only shown how it is possible to put the economic value chain on its head and use a unique business concept to run a profitable enterprise.
They have also designed their model so extraordinary and in every respect user driven, so that it took on a life of its own – where the fans are the ones bringing in new users.
Inc. Magazine published a comprehensive portrait of Threadless in 2008. At the end of 2006, Threadless took on Insight Ventures on board as an investor.
Related posts:
- Threadless COO Jeffrey Kalmikoff Throws in the Towel
- Threadless Founder is the Next to Yield to Professional CEO
- The Most Innovative Small Company in America is … Threadless
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
