In the Start-up competition of last week’s LeWeb Conference, Sokoz introduced their live shopping efforts (“Sokoz turns real-time auctions into web entertainment”):

Sokoz follows a platform strategy, which means the site allows itself to be used to create live shopping events. There is a program grid similar to a TV programming guide. Subscriptions are offered for the auctions and each last only a few minutes.

Sokoz was founded in September and according to the founders, the first sold product was a ukelele. Sokoz appears to be geared towards unusual product categories (see current promotions). However, there are also last minute events for travel and a load of other product areas.

What is still missing from Sokoz, is an attractive homepage which shows what the site is all about and also encourages participation. At the moment there seems to be not much going on and users may ask themselves if the site is even live yet.

In comparison to the several young founders in the live shopping scene, the Sokoz team gives a good impression of experience.

The Sokoz founders will be at the Live Shopping Days conference in January in Berlin.

Related posts:

• Lockerz: The Shopping Extravaganza for the Next Generation
• The Shop Exchange: Shopflick Joins PopSugar and ShopStyle
• Amazon Invests In Video Shopping Platform The Talk Market

Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.