All marketers are trying to figure out how to solve the social media marketing puzzle. Some, such as American Express Open, have built their own; while many others, such as Visa Small Business, have attached themselves to one of the social networking monoliths. In both cases, regardless of how they’re attracting consumers, at the core of their success is being able to deliver their audience valuable content not just a product catalog.

In today’s world marketers have moments to enter the consumer’s consumption window, so why force them to come to you when you can go to them? Although not a new concept, some big brands such as AT&T, IBM and Zappos, have rediscovered the world of content marketing and are trying to leverage it build their social graph and thereby drive their business.

Still, it’s a manual process of building and repeating, and to achieve the necessary scale requires a small army to reach success. And although there are numerous networks through which marketers can seed static messages, as far as I know, none can efficiently and effectively deliver upon the power of content marketing in a scalable manner. Enter OView.