Subscribe to Optaros RSS feedTraditionally, a print publisher carve-out a unique market presense by establishing and maintaining three very valubale assets:
- Relationship between publication and readers
- Relationship between publication and sponsors
- Relationship between publication editors, journalists and creative community
In recent years, publishers have struggled to derives value from these traditional assets on-line. However, the advent of the Next Generation Internet (NGI), presents new possibilites for publishers on-line.
Innovative on-line publications are leveraging tradtional publishing assets with modern on-line interaction. NGI Publications often combine the following elements:
- Unique Editorial Content
- Unique Custom Application
- Tailored 3rd Party Content
- User Generated Content
- Contextual Advertising
Publishers are combining these elements and applying them to tradtional editoral properties on-line. For example, a newspaper may decide to update its on-line movie listings to increase reader satisfaction and attract ad revenue from video stores, movie theaters, and digital download sites. Instead of basic banner ads, locations, and times, the NGI movie listings create a unique editorial utility:
- Unique Editorial Content - Staff Movie Critic
- Unique Custom Application - Personalized Movie Calendar
- Tailored 3rd Party Content - Syndicated Movie Data
- User Generated Content - User Comments and Ratings
- Contextual Advertising - Links Editorial to Sponsor
NGI publishing frameworks enable publishers to take full advantage of their own unique value and combine unique editorial stance, unique content, tailored 3rd party syndication, custom applications, relationship with subscribers and sponsors.
By deploying modern architectures, practices, and business models publishers can translate their traditional assets into increased on-line revenues.