iBOOD, the European market leader in live shopping is according to Google Trends enjoying more popularity in Poland than in Germany. iBOOD launched the Polish offering at the beginning of the year.
Their strongest market continues to be the Netherlands – there they are holding 1dayfly, their only serious competitor, well in check.
In Germany, iBOOD is competing in popularity against Preisbock for third place. The leaders here are Guut and ZackZack!, the live shopping spinoff from Alternate.
The Swiss live shopping market is going to be exciting as well. On that front, DayDeal, the live shopping spinoff from Brack, has been taking on incumbent QoQa since the beginning of the year (see Google Trends).
In the UK, boffer.co.uk and Grabitnow have been running head-to-head since a year now, although in a Europe-wide comparison, they still come in after Preisbock and QoQa.
Both iBOOD and QoQa are almost four years in the market. QoQa is generating similar traffic in Switzerland as Preisbock is in Germany. It would be pretty interesting to see what would happen if QoQa, like iBOOD, was also represented in Germany.
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Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
