Optaros Media & Publishing Solutions

The evolution of the Next Generation Internet and interactive entertainment mediums has led advertisers and audiences of traditional print publications demand new, highly interactive and participatory editorial products distributed on-line.

Traditional print publishers are now forced to respond these market demands by creating new on-line products that will attract and retain sponsors and subscribers. Publishers, subscribers and advertisers are demanding NGI innovations such as Service Oriented Architectures (SOA), Rich Internet Applications (RIA), and User Generated Content (UGC), profile based directory services that enable personalized content and contextual advertising and sponsorship.

Major publishers who own multiple editorial properties are faced with the additional task of defining, developing, deploying, supporting and maintaining a scalable development and publishing environment that can host several properties concurrently and evolve to meet the rapidly changing needs of editors, advertisers, subscribers, and operational support staff. Current, on-line systems are reaching end-of-life status and require enormous effort and investment to meet the market demands of NGI publishing.

Optaros Media Solutions enable customers to develop, deploy, track, and maintain NGI editorial products that generate on-line revenue and meet the demands of advertisers and subscribers. Optaros Solutions provide fundamental on-line editorial workflow, streamline aggregation and syndication of content and data feeds, and enable subscribers and sponsors to add value to properties via User-Generated Content (UGC) and self-service advertising. Optaros Solutions are built on modern, extendable frameworks designed for ease of development, updates, deployment and maintenance. Solutions combine collaborative development tools, content aggregation and publishing tools, and usage tracking and business intelligence tools.

Media and Publishing Solution Service Components

Strategic Services:

- Opportunity Assessment

- Opportunity POV

- Budgeting & ROI

- Detailed Budget & ROI Analysis

- Development Planning

- Blueprint & Delivery Plan

Application Services:

- Architecture & Assembly - Assembled, Tested, & Deployed Application

- Maintenance & Support

- Monthly Feature, Function, & Fix Updates

Hosting Services:

- Application & Web Hosting

- Integrated Assembly Development Environment and Web Hosting Analytic Services:

- Reporting Dashboard

-Custom Reporting Dashboard

- A/B Testing - Tests Summaries and Recommendations

Customized Frameworks:

- Bundled Platform - CMS, Workflow, Personalization, Search, Ad Server, Rich Media, Syndication, Commerce, & Reporting

Media and Publishing Solution Benefits

Publishers benefit from streamlined back-log management, ease of deployments, easy extension of components, and easy access to current usage and Business Intelligence data.

Editors benefit from being able to easily manage on-line workflow for news, entertainment, events, and sports that can be quickly integrated with legacy print pagination systems and 3rd Party content and data providers. In addition, editors can create and monitor host of new editorial products that foster communities of interest and “mash-up” their unique editorial content with UCG, 3rd Party web services, and sponsored content or data.

Sales, Marketing Staff benefit from adoption of new, high-demand products to sponsors that can revenue losses from traditional sources like real estate, automotive, and classifieds, while generating new revenue from communities of interest, profile-based directory listings tied to contextual ads, editorial and web service mash-ups.

Advertisers benefit from being able to serve themselves by quickly creating and modifying business profiles and ad placements that are associated to content sections and editorial key words.

Subscribers benefit from being able to enjoy products that combine content and data from multiple sources and empower the audience to participate through social networking, story submission, shared photo galleries, comments, and rankings.

Media and Publishing Solutions Customers:

The Media and Publishing market is undergoing historical transition. For publishing companies that want to reduce operational costs and generate new online revenues, Optaros Media Solutions are the perfect fit. Optaros has enjoyed substantial success in the space delivering systems to an expanding roster of customers.

Advanced Internet

Associated Press

Boston Globe

Boston.com

Chicago Public Radio

Chicago Tribune

Christian Science Monitor

CMS Watch

EBSCO Publishing

Lulu

Movielink

New York Times

Time

Turner

Unity Corporation

WheelsTV

Wine Spectator

World Avenue